News Releases & Statements
Filters
Clear Filters
Requires Login
-
Cruise Lines International Association (CLIA) announces 2026 Hall of Fame winnersCruise Lines International Association (CLIA) announces 2026 Hall of Fame winners
Washington D.C. (April 25, 2026) - Cruise Lines International Association, the leading authority of the global cruise industry, announced the 2026 CLIA Hall of Fame award winners on April 23, 2026, at a gala event during its annual Cruise360 conference in Fort Lauderdale, Fla. The awards honor individuals and organizations whose efforts and accomplishments represent a significant contribution to the cruise industry."The 2026 Hall of Fame honorees have helped build the modern cruise industry and strengthen the travel advisor community at the heart of its success," said Bud Darr, president and CEO of CLIA. "They have led with vision, created opportunity, and made a lasting mark on cruise travel. We are proud to recognize their achievements and contributions to the industry's future."Lifetime Achievement Award winnersThis award is given to two individuals who are lifetime champions of cruise travel and have made monumental contributions to the cruise industry. One winner is selected from the CLIA North American Travel Trade Membership and one from either a CLIA Global Cruise Line Member or River Marketing Affiliate.Dondra Ritzenthaler, Chief Executive Officer, Azamara CruisesDondra Ritzenthaler, CEO, Azamara Cruises (center) accepts CLIA's 2026 Hall of Fame Lifetime Achievement Award on April 23, 2026 from CLIA President and CEO, Bud Darr (left) and CLIA Vice President of Industry & Trade Relations, Charles Sylvia, ECC (right).Dondra Ritzenthaler's career in the travel industry spans more than four decades, during which she has become one of the industry's most respected and influential leaders. Known for her people-first approach, she has built a reputation for fostering strong relationships across the travel advisor community, mentoring future leaders, and guiding high-performing teams with clarity and purpose.A.J. Rick Mazza, President and CEO, TRAVELSAVERS/NESTA.J. Rick Mazza, President & CEO, TRAVELSAVERS/NEST (center) accepts CLIA’s 2026 Hall of Fame Lifetime Achievement Award on April 23, 2026, from CLIA President & CEO, Bud Darr (left) and CLIA Vice President of Industry & Trade Relations, Charles Sylvia, ECC (right).A tireless champion of travel advisors for more than half a century, Mazza helped shape the modern travel industry and elevate the role of agency professionals. He drove early growth of cruising and tours through the advisor sales channel and pioneered the concept of agency networks, partnering with suppliers to strengthen sales and support. In 1970, he launched TRAVELSAVERS, uniting independent agencies to pool buying power and compete more effectively. What began with 55 agencies has grown into a global network of more than 3,000, built on long-standing partnerships and programs that continue to deliver meaningful value across the industry.Travel Agency of the Year Award winnerThis award goes to a CLIA Travel Agency Member or Premier Agency Member that has demonstrated innovative and visionary leadership in their approach to promoting cruise travel, growing their cruise travel sales, and supporting their affiliated travel advisors.Nexion Travel GroupAs one of the industry’s most comprehensive hosts, Nexion Travel Group gives its members access to the tools and programs needed to grow their businesses. Nexion is known for the ways it helps travel advisors become cruise experts and develop their expertise in this lucrative niche.“Nexion is deeply honored to be recognized by CLIA,” said Jackie Friedman, CTC, VTA, president of Nexion Travel Group. “We know the power of partnership, and when it comes to cruising, there is no partner that has the power of CLIA. As a voice for the cruise industry and a staunch advocate for the travel agency sales channel, CLIA has been in our corner for years. I have been continuously impressed by the work they do—their work has been a large part of the reason cruising continues to climb in popularity. Standing shoulder to shoulder with them as we strengthen the industry has been more than rewarding, it has been transformative, and we are accepting this award on behalf of every Nexion member who has benefited so richly from CLIA’s leadership.”Elite Cruise Counsellor of the Year Award winnerAwarded to a CLIA Individual Agent Member who has demonstrated their career commitment to professional development through achievement of Elite Cruise Counsellor (ECC) or Elite Cruise Counsellor Scholar status—the pinnacle of CLIA certification—with the requisite sales requirements, as well as has significantly impacted the travel agent landscape through contributions to their agency.Wendy Franz, ECC, CTC, Trevello Travel GroupWendy Franz ECC, CTC, Trevello Travel Group (center) accepts CLIA’s 2026 Hall of Fame Elite Cruise Counsellor of the Year Award on April 23, 2026, from CLIA President & CEO, Bud Darr (left) and CLIA Vice President of Industry & Trade Relations, Charles Sylvia, ECC (right).As a passionate cruise industry advocate, Wendy Franz, ECC, CTC, has dedicated nearly three decades to helping travelers transform their “cruise wish list” into reality. Wendy’s love for cruising began in 1988 while honeymooning with her husband. That first voyage sparked a lifelong passion. In 1997, Wendy launched her home-based travel business; in 2008, she joined Travel Professionals International (TPI Canada), now Trevello Travel Group. In 2026, Wendy celebrates 29 years as a Cruise Travel Advisor and business owner. Wendy is also a Registered Nurse with a career spanning over 40 years. She retired from full-time nursing in December 2022 and now works casually in day surgery. Wendy earned her Elite Cruise Counsellor (ECC) designation through CLIA in 2016 and encourages Travel Advisors to pursue CLIA certification.“Education is essential,” Franz said. “When you combine knowledge with personal cruising experience and a genuine passion for what you do, clients benefit from a smoother planning process, personalized support and guidance, and a more enjoyable overall travel experience.”Beyond her ECC, Wendy holds a Diploma in Travel & Tourism, is a Certified Travel Counsellor (CTC), and has achieved Certified Cruise Specialist status. Wendy resides with her husband George in Niagara-on-the-Lake, Ontario.For more information, please contact: [email protected]###About the Cruise Lines International Association (CLIA)Cruise Lines International Association (CLIA) is the leading authority of the global cruise community. CLIA members and partners include the world’s most prestigious ocean, river, and specialty cruise lines; a business community of leading ports, destinations, shipyards and maritime product and service providers; and the largest network of travel professionals who specialise in cruise travel. Together with its members and partners, CLIA supports policies and practices that foster safe, secure, healthy, and sustainable cruise operations; tourism strategies that maximise the socioeconomic benefits of cruise travel; and technologies and innovations designed to support the industry’s pursuit of net zero emissions by 2050. For more information, please visit cruising.org or follow us on LinkedIn, Facebook, Instagram, X (formerly Twitter), and YouTube. 24 April, 2026 -
The Mediterranean remains the most popular destination for UK & Ireland cruisers, as overall passenger numbers rise againThe Mediterranean remains the most popular destination for UK & Ireland cruisers, as overall passenger numbers rise again
Cruise Lines International Association (CLIA) has today (April 22, 2026) revealed holidaymakers from the UK and Ireland took 2.54 million ocean cruises last year, surpassing the previous highest total of 2.4 million in 2024.34.5% of passengers sailed in the Mediterranean, 27.2% Northern Europe and 13.7% the Caribbean. The Caribbean saw year-on-year passenger growth of 12%.The three destinations were similarly the most popular among UK and Ireland cruisers in 2024. The Caribbean remains the most popular overall global cruise destination.CLIA further stated:The average age of cruisers was 54.6, consistent year-on-year, with a 7% increase in children under 12The average cruise length was 9.6 days, in line with 9.7 days in 2024Seven-night departures remain the most popular, accounting for 44% of sailingsThe CLIA member cruise line fleet will see eight new ships enter service this year, bringing the total to 320 ocean-going vesselsAndy Harmer, CLIA UK & Ireland managing director, said: “Cruise continues to appeal to a wide range of holidaymakers, with the Mediterranean, Northern Europe and the Caribbean all offering a great range of experiences and itineraries. They represent a shift towards deeper cultural engagement and more time spent in destinations, supporting local economies through onshore activities and extended stays.“This diversity of destinations, combined with the flexibility and value that cruising offers, means it remains a very attractive choice for families, couples and multi-generational groups alike. It’s encouraging to see more children than ever travelling, reflecting cruise's appeal as an easy and convenient holiday option.” 22 April, 2026 -
Shipping Industry United in Support of IMO as Its Global Regulator and Successful Implementation of IMO GHG Reduction PathwayShipping Industry United in Support of IMO as Its Global Regulator and Successful Implementation of IMO GHG Reduction Pathway
In advance of a critical meeting of the International Maritime Organization (IMO) Marine Environment Protection Committee (MEPC 84), this statement is made jointly on behalf of BIMCO, CLIA, ICS, INTERCARGO, INTERFERRY, INTERTANKO and WSC, representing the global commercial shipping fleet.Following the postponement, in October 2025, of the adoption of new IMO greenhouse gas (GHG) regulations, the shipping industry highlights the vital importance of IMO Member States agreeing on a way forward.The IMO consistently demonstrates a unique ability to deliver critical regulations for the safety and security of international shipping and protection of the marine environment.The industry remains unified in its commitment to the value and effectiveness of the IMO as the global regulator for international shipping and remains committed to pursuing the ambition established within the 2023 IMO Strategy on Reduction of GHG Emissions from Ships, having invested and committed billions of dollars to trial and implement the use of alternative fuels and innovative technology.Industry supports consideration of practical and effective IMO solutions with consistent global application while avoiding diverse and/or overlapping regional and national decarbonization schemes, which could result in double or multiple penalties being imposed on ships for the same GHG emissions. Member States are therefore encouraged to consider all options to achieve a global agreement.The significant work already underway on related subjects such as fuel lifecycle assessment and certification schemes must deliver the technical foundation and clarity for consideration of adoption of any measure. Progress must take due regard for which aspects should be adopted by regulation, and which can be reserved for IMO Guidelines.Decision-making must be data-driven and fuel/technology neutral, taking into account availability and safety of alternative fuels, and requirements that are solely focused on maritime decarbonization.Measures adopted should ensure the viability of transitional fuels such as LNG, LPG and sustainable biofuel blends; other alternative fuels including e-fuels, biomethanol, biomethane, sustainable bioethanol and ammonia; as well as technologies such as wind, battery storage, shore power, nuclear, and onboard carbon capture. Notwithstanding legitimate questions about the safety and feasibility of some of these alternatives, their potential to provide an immediate reduction of emissions should be recognized.The IMO requirements should provide the global regulatory certainty that the maritime industry urgently needs and send sufficient signals to energy producers to accelerate production and supply. Industry also underlines the need for practicable enforcement of the new rules to secure the intended reduction of GHG emissions and a level playing field across the industry.Noting that decarbonization of the maritime sector is a multi-stakeholder endeavor that cannot be achieved by shipowners alone, the industry stands by the IMO and is committed to providing meaningful and constructive input to assist IMO Member States in developing fit-for-purpose regulations to deliver the strategic vision of the Organization.EndNotes to EditorsAbout BIMCOBIMCO is the world's largest international shipping association, with 2,100 members in 120 countries, representing two-thirds of the world fleet by DWT. Its global membership includes shipowners, operators, managers, brokers and agents. BIMCO is a non-profit organization.www.bimco.orgMedia contact: Mette Kronholm Frænde – [email protected] the Cruise Lines International Association (CLIA)Cruise Lines International Association (CLIA) is the leading authority of the global cruise community. CLIA members and partners include the world’s most prestigious ocean, river and specialty cruise lines; a business community of leading ports, destinations, shipyards and maritime product and service providers; and the largest network of travel professionals who specialize in cruise travel. Together with its members and partners, CLIA supports policies and practices that foster safe, secure, healthy and sustainable cruise operations; tourism strategies that maximize the socioeconomic benefits of cruise travel; and technologies and innovations designed to support the industry’s pursuit of net zero emissions by 2050.For more information, visit cruising.org or follow CLIA on LinkedIn, Facebook, Instagram, X (formerly Twitter) and YouTube.Media contact: Anne Madison – [email protected] INTERCARGOThe International Association of Dry Cargo Shipowners (INTERCARGO) unites and promotes quality dry bulk shipping, bringing together more than 460 companies operating over 4,600 bulk carriers from more than 35 countries. The Association provides a forum for shipowners, managers and operators to discuss key topics and challenges and promotes its members’ positions at the IMO, EU and other industry fora.www.intercargo.orgMedia contact: Cyndi Cheng – [email protected] InterferryInterferry is the global ferry trade association with consultative status at the IMO and influence at the European Union and other maritime authorities. With more than 280 member companies and over 2,200 individuals across 40+ countries, it represents the worldwide ferry sector transporting over four billion passengers and 370 million vehicles annually.www.interferry.comMedia contact: Tim Kötting – [email protected] ICSThe International Chamber of Shipping (ICS) is the principal global trade association for merchant shipowners and operators, representing all sectors and over 80% of the world’s merchant fleet.www.ics-shipping.orgMedia contact: Katerina Dimitropoulos – [email protected] INTERTANKOINTERTANKO, the International Association of Independent Tanker Owners, has represented independent tanker owners since 1970. As of January 2026, it has 191 members operating over 4,100 tankers totaling more than 380 million DWT, along with 236 associate members.www.intertanko.comMedia contact: Jon Chaplin – [email protected] WSCThe World Shipping Council represents global liner shipping, including container and vehicle carriers supporting global trade. It works with policymakers and stakeholders to advance a safe, secure and sustainable shipping industry.www.worldshipping.orgMedia contact: Anna Larsson – [email protected] 20 April, 2026 -
Cruise Industry Sees Strong Demand as Global Impact Expands and Investments in Efficiency and Future Fuels ContinueCruise Industry Sees Strong Demand as Global Impact Expands and Investments in Efficiency and Future Fuels Continue
Cruise Industry Sees Strong Demand as Global Impact Expands and Investments in Efficiency and Future Fuels Continue37.2 million passengers sailed in 2025 and 90% intend to cruise again, as the industry invests in more efficient ships in support of its commitment to pursue net-zero emissions by 2050WASHINGTON, D.C. — April 15, 2026 — Global cruise passenger volume reached a historic high of 37.2 million in 2025, according to the 2026 State of the Cruise Industry report released today by Cruise Lines International Association (CLIA). The report also points to the continued strength and resilience of the industry, with nearly 90% of cruisers indicating they intend to sail again.The report highlights significant investments by cruise lines in new ships, innovative technologies, and destination partnerships. In 2026, there will be 325 CLIA-member ocean-going ships, representing around 690,000 lower berths globally.“Cruising is sailing toward the future with exceptional momentum and strength,” said Bud Darr, president and CEO of CLIA. “Record demand, growing interest from new cruisers and sustained confidence in the cruise experience are being matched by innovation, technological advancements, and destination partnerships. At the same time, we’re seeing a meaningful shift in recognition that cruise is a leader in sustainable operations.”Record Demand and High Intent to CruiseNearly 90% of cruisers say they intend to sail again, the highest level recorded by CLIA. This strong intent reflects high satisfaction among experienced cruisers and growing interest from new-to-cruise travelers.Global demand is supported by a broadening source market and a wide range of cruise experiences across regions and ship types.Economic Impact on Communities WorldwideCruise tourism generated $198 billion in global economic impact in 2024, supporting 1.8 million jobs worldwide and contributing $60 billion in wages, according to CLIA’s recently released 2024 Global Economic Impact study. In the U.S. alone, cruise contributed $75 billion in economic impact, supporting 333,000 jobs and over $25 billion in wages, with $41.4 billion in gross domestic product (GDP).Most of this impact comes from shoreside spending, reflecting cruise lines’ investment in ports, destinations, and communities. Cruise tourism supports a wide network of businesses, including transportation providers, hotels, restaurants, and suppliers.Younger and More Diverse Cruise TravelersCruising continues to attract a younger and varied audience, according to the report. About one third are under age 40, and approximately one-third of cruise trips are multigenerational, underscoring the appeal of cruise vacations for families and groups.Diverse Fleet and Growing Experience SegmentsThe global cruise fleet remains balanced across small, medium, and large vessels, with approximately one-third small ships, one-third medium ships, and one-third large ships.Trends show growth in luxury cruising, expedition, and exploration travel. The report also reflects increased demand for more immersive experiences, including curated shore excursions, cultural engagement, and more time in destinations. Cruise lines’ private islands destinations continue to be a driver of demand.Innovation and Continuous ProgressNew ships entering service are increasingly more energy efficient than previous generations and nearly all new ships are designed with fuel-flexible engines as cruise lines continue to increase the uptake of lower-emissions fuels, onshore power connectivity, energy efficiency technologies, and other environmental technologies.The cruise industry remains committed to pursuing net zero emissions by 2050, recognizing that achieving this goal will require ongoing collaboration across sectors, infrastructure development, and the availability of competitively priced alternative fuels at scale.Partnerships with DestinationsThe industry continues to work with governments and local stakeholders with planned itineraries and predictable volumes, creating opportunities for planning and structured tourism management.Looking AheadThe 2026 State of the Cruise Industry report points to steady growth, an expanding traveler profile and ongoing investment across the industry.“Ongoing progress and sustained economic impact from the cruise industry requires collaboration across sectors, continued infrastructure investment, advancement of alternative fuels and pragmatic regulation,” Darr said. “The cruise industry is charting a course toward a future defined by opportunity, impact, and responsible growth.”The full 2026 State of the Cruise Industry report is available here.For more information, please contact: [email protected] the Cruise Lines International Association (CLIA)Cruise Lines International Association (CLIA) is the leading authority of the global cruise community. CLIA members and partners include the world’s most prestigious ocean, river, and specialty cruise lines; a business community of leading ports, destinations, shipyards and maritime product and service providers; and the largest network of travel professionals who specialise in cruise travel. Together with its members and partners, CLIA supports policies and practices that foster safe, secure, healthy, and sustainable cruise operations; tourism strategies that maximise the socioeconomic benefits of cruise travel; and technologies and innovations designed to support the industry’s pursuit of net zero emissions by 2050.For more information, please visit cruising.org or follow us on LinkedIn, Facebook, Instagram, X (formerly Twitter), and YouTube. 15 April, 2026 -
How Cruise Lines Are Redefining Entertainment at SeaHow Cruise Lines Are Redefining Entertainment at Sea
A new era of entertainment is under way at sea, as cruise lines redefine how performers engage with and enthrall audiences. The new standard is onboard entertainment that pulls audiences in, not just playing out in front of them.Infusing cutting-edge technology and immersive storytelling, cruise entertainment experiences onboard Cruise Lines International Association (CLIA) member ships are not just gaining fans, they are driving bookings.From revue to revolutionToday’s cruise guests respond to innovation, says Joe Chantry, Vice President of Entertainment and Enrichment at Holland America Line. "Over the past decade, onboard entertainment has evolved from being a complement to the cruise experience to becoming a defining part of it.”Holland America's “Fosse and Verdon, The Duet That Changed Broadway,” which debuted on the 2,650-passenger Koningsdam in late 2025, illustrates the new standard. Working directly with the Verdon Fosse Legacy estate, the line surfaced never-before-seen archival footage of the famous choreographer and dancer duo behind such Broadway hits as “Chicago” and “Sweet Charity.” The footage is woven into live performances in World Stage theater equipped with a 270-degree panoramic LED wall, "immersing guests into the show's experience in a really cool way," says Chantry.Noticing that guests are craving entertainment that reflects the regions they are cruising, Celebrity Cruises’ entertainment team created The Bazaar, a new immersive, destination-inspired marketplace that features street-style festivals, with guests invited to join in. The Bazaar debuted onboard the 3,260-passenger Celebrity Xcel in the Caribbean. With cruise lines finding that guest participation equals high guest satisfaction, Celebrity also created for the ship “HOTEL,” a narrative-driven, interactive game show, which Lisa Lehr, Vice President of Entertainment at Celebrity Cruises, says is a “comedic whodunit where guests aren’t just watching – they are actively part of solving the mystery from check-in to check-out."John Paul Lamb, Princess Cruises’ Vice President of Entertainment, echoes the shift toward guest engagement. He says Princess Cruises is undergoing "a major shift toward interactive formats...moving entertainment beyond passive viewing and into active participation." As an example, Princess Cruises worked with the legendary Magic Castle in Los Angeles to create “Spellbound,” a new multi-room immersive magic experience found on the 4,300-passenger Sun Princess and sister ship Star Princess.MSC knows that sometimes the most delightful moments come from the unexpected, which is how MSC Street Theatre came to be. These European-style pop-up performances appear in public spaces on MSC ships throughout the day, captivating guests.Popular programmingCruise passengers also respond to cruise programming featuring familiar names. As a new example, Royal Caribbean International will welcome one of the world’s biggest entertainment franchises onto a cruise ship for the first time with a new live version of the TV show “America's Got Talent,” debuting aboard the upcoming, 5,600-passenger Legend of the Seas.Norwegian Cruise Line is leaning into some of the world’s famous recording artists with concert-style shows, such as “ELTON: A Celebration of Elton John,” which debuted on the 3,550-passenger Norwegian Luna in March 2026 and shows paying tribute to the musicians Prince and Fleetwood Mac, both of which debuted on sister ship Norwegian Aqua last year.“Hercules” is the star of the Broadway-style stage show on the 4,000-passenger Disney Destiny, which also features entertaining character encounters such as villainous Cruella de Vil (from “101 Dalmatians”) presiding over a guest-judged fashion show; and Dr. Facilier (from “Princess and the Frog”), performing close-up magic in a pop-up parlor.Behind the scenesCruise companies operate some of the largest dedicated entertainment rehearsal facilities in the world. These include the 132,500-square-foot Royal Caribbean Group Entertainment Studio in North Miami; Carnival Cruise Line’s Carnival Studios, seven dance rehearsal studios and a full theater, near Fort Lauderdale; and MSC Creative Studios, a new entertainment hub for creative development and performer training, which is opening in Edinburgh in summer 2026.“Our performers train together for months at our world-class entertainment studio before ever setting foot on the ship,” says Celebrity Cruises’ Lehr. “This creates a synergy with our cast that guests can really feel from the moment they take the stage.”Cruise lines recruit performers from around the globe, the onboard gigs desirable to performers. The salaries are competitive and attractive, as is a steady contract with minimal living expenses. Then there is the opportunity to work with leading creators that cruise lines partner with."When you're developing productions alongside BAFTA-winning designers, World Choreography Award winners, and industry-leading directors, the talent we recruit gets to work at a level that rivals the best stages in the world,” Lehr says.Princess Cruises’ Lamb says in recruitment the line stresses it is "a platform for innovation, offering artists the opportunity to create large-scale, immersive work in cutting-edge environments.”Cruise guests are the beneficiaries as CLIA members put innovations in entertainment center stage.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected]. 07 April, 2026 -
How Cruise Lines Enhance Festive Family Traditions for Guests Celebrating the Holidays at SeaHow Cruise Lines Enhance Festive Family Traditions for Guests Celebrating the Holidays at Sea
Travelers are discovering the no-hassle joys of cruising during holiday periods.Holiday cruises appeal to a wide swath of the traveling public: Couples who don’t want the pressure of hosting, families looking to spend time together, solo travelers who don’t want to be alone on the holidays, and experience-chasers looking for epic celebrations.Christmas and New Year’s sailings to warm climates are particularly popular, and some cruise line members of the Cruise Lines International Association (CLIA) have expanded themed holiday sailings to include Halloween and Thanksgiving.The cruise lines pull out all the stops to make sure key traditions are not only highlighted but enhanced, often with clergy onboard for those who observe, holiday food and special activities.Why take a holiday cruise?The obvious reason to cruise over the holidays is to focus on fun and family time without worrying about logistics. Seasonal celebrations become amazing vacations.No one needs to cook, clean, or squeeze too many guests into too few bedrooms. Host families don’t have to entertain visitors of all ages because ships have daily activities to satisfy the entire clan.Cruise ships are designed to host groups, with accommodations to suit different budgets, plus connecting rooms, and cabins that can sleep four (sometimes more). Onboard dining teams are adept at handling special diets and can offer holiday feasts with options for every palate.“You’re not just taking a vacation — you’re elevating a holiday tradition,” says Lainey Melnick, a travel advisor with CLIA Premier Agency Member Dream Vacations. “In my family’s case, holiday cruises have become some of our most talked-about memories — and that’s ultimately what clients are investing in.”For families overwhelmed with stuff, cruise vacations themselves make great presents, says Susie Flores, a travel advisor with CLIA Premier Agency Member Cruise Planners. “I've had many families tell me that they give their kids a few gifts, but keep the larger present as the vacation,” Flores says.Religious servicesCruise lines support guests who want to observe religious holidays with clergy on board most ships for Christmas Eve and Christmas Day services. When spring cruises overlap with Passover and Easter, cruise lines may add clergy for Easter services and Passover seders.Travel advisor Melnick says cruise lines are more accommodating of religious requirements than many travelers realize, making guests feel comfortable about cruise travel that overlaps with important holidays.Festive celebrations on boardFor the holidays, cruise lines go all in with holiday decorations, special menus, and themed events.Onboard Thanksgiving dinners feature turkey, pumpkin pie, and other favorites. Sports bars show Thanksgiving football games. Hanukkah cruises host nightly electric candle lighting ceremonies and serve donuts and latkes, following the tradition of eating fried foods.Both river- and ocean-going ships decorate their decks for Christmas with trees, lights, garlands, and gingerbread displays. Guests can enjoy the season with Santa visits, atrium caroling, holiday storytime, and seasonal craft-making. Carnival Cruise Line hosts an ugly sweater competition, and the Grinch will stalk the decks, thanks to the line’s partnership with Dr. Seuss.Cruise lines get in the Halloween spirit with costume parties and treats for kids. Disney Cruise Line celebrates throughout September and October with Halloween trees, Jack-o-lanterns, and spooky-ish movies shown on board. Mickey Mouse and friends sport Halloween costumes while kids trick or treat, and adults can enjoy themed beverages.Cruise lines mark other holidays, as well. Holland America Line, Cunard, and American Cruise Line position ships to see July 4 fireworks in U.S. ports and celebrate with onboard picnics, red-white-and-blue treats, and themed games and crafts. Princess Cruises often hosts vow renewals on Valentine’s Day.Anyone looking for a memorable night out on New Year’s Eve will find it on a cruise ship with midnight countdowns on the pool deck or in the atrium, complete with sparkling wine.“We have been offering a group cruise over New Year's Eve for the past four years to start the new year off with a big celebration,” says Karen Quinn-Panzer,MCC, owner of Dream Vacations Quinn Panzer in Naples, Fla. “Many ships have parties all over the ship,” she adds. “Why not let the captain do the driving!”© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected]. 07 April, 2026 -
Cruising Delivers Unmatched Value and ExperiencesCruising Delivers Unmatched Value and Experiences
Cruise Lines International Association (CLIA) research consistently shows value for money and the ability to visit multiple destinations in one trip as the top reasons cruisers love to cruise.For Ashley McGinnis, who recently took her eighth cruise with her family of five, there’s also the joy of not having to say no to her kids. On the Caribbean cruise, her youngest, Mavie, age 4, rode her first big waterslide, sang karaoke, and took center stage at a kids-only dance party. McGinnis’ older children enjoyed rock climbing and a poolside movie, and everyone loaded up on plenty of soft-serve ice cream. All were included in the cruise fare.“As we were disembarking, my kids were already asking when we could go back, and I’m right there with them,” McGinnis says. “There is just no competition for all the value I get on a cruise.”The Unmatched Value of CruisingIt’s no exaggeration that vacation dollars go farther on a cruise when compared to a land-based vacation. On ships ranging from small to large, ocean to river, cruise is by nature a value proposition.Cruise fares feature complimentary dining options ranging from casual buffets to à la carte full-service restaurants, a wide variety of activities from the active to the cerebral to the just plain fun, and swanky evenings with entertainment – such as production shows, piano bars, and dance clubs. Putting all that together on land would be difficult and pricey.“From strictly a pricing perspective, a cruise will often be less expensive and include more in the base price than a similar experience on land,” says cruise expert Chris Grum, founder and owner of Premier Custom Travel. “Land-based vacations usually do not include food, activities, shows, or other amenities, while cruise lines will offer those as inclusions or at a generous discount.”According to a recent report from the Wall Street Journal, even as cruise lines are raising their fares, they are still significantly lower than comparable land-based vacations. The WSJ says the difference has historically been 25% or more.Designed to fit every budget, cruising appeals to families, couples, solo travelers, and luxury seekers alike. This is reflected in the increased popularity of cruise vacations.According to CLIA's 2026 State of the Cruise Industry report, more than 37.2 million ocean-going cruisers sailed globally in 2025, up from 34.6 million in 2024. The number is expected to rise to more than 42 million passengers in 2029. Repeat intention is strong, with about 90% of cruisers planning to sail again, and 75.6% of people who have not cruised before open to taking their first cruise.One way cruise companies continue to attract fans is by staying on trend. Each year, innovative new ships launch that rival the best resorts on land, and popular features are added to the existing fleet during regularly scheduled refurbishments.At the same time, CLIA members are investing in pioneering green technologies and supporting local communities, ensuring that cruising is not only enjoyable and value-packed but also sustainable and responsible travel.Exciting Experiences Onboard and AshoreVisits to multiple destinations are part of the cruise value proposition. Unlike land travel, cruises combine adventure, relaxation, and enrichment on ship and on shore in one vacation, without the hassle of coordinating hotels, transfers, or meals in each city.“Luxury hotels may pamper you, but they can’t transport you,” says Gary Smith, Owner & CEO of TravelPerks. “Cruises deliver indulgence and exploration in one effortless package.”In ports of call, guests have easy access to beach, cultural, historical, active, and nature-based experiences, whether on your own or on shore excursions.For beach lovers, cruise lines have invested in private destinations, especially in the Bahamas. These exclusive island getaways add value by offering pristine beaches, water sports, and curated dining experiences only available to cruise guests.Agency owner Grum notes with excitement that the cruising benefit his clients love the most is simply the convenience of only having to unpack once while visiting multiple destinations.Cruise vacations are value-added and stress-free travel combined.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 22 February, 2026 -
Cruise Lines Lead the Way in Accessible VacationsCruise Lines Lead the Way in Accessible Vacations
Finding the perfect accessible vacation can be tricky. Hotels and resorts may be difficult to navigate. Transferring luggage between hotels or onto trains or airplanes as you visit multiple destinations can be a chore. A cruise can eliminate or minimize many challenges.In fact, cruising is one of the safest and most accessible ways to travel. According to the Cruise Lines International Association (CLIA), more than 80% of travelers with mobility, sensory and neurological or cognitive challenges rate cruising as the best vacation option for them.Cruises provide travel experiences for all ages and abilities, and at a range of price points. For those with mobility limitations, it’s one of the best ways to see the world.Advantage of cruise over land travelCruise lines build ships with accessibility in mind. All CLIA member lines comply with international and federal accessibility regulations, and as they launch new ships, are increasingly adding accessible accommodations.Wheelchair-friendly cabin features include automatic doors, wider doorways, extra floor space by the bed, and smooth thresholds. Lowered closet rods, safes and sinks make cabin amenities easier to reach from a wheelchair.“Most cruise ships are more accessible than the typical hotel,” says John Sage, CEO of Accessible Travel Solutions. “The in-room accessibility is generally good. The accessible bathrooms tend to have roll-in showers and tend to be quite standardized [across cruise lines and ships].” Sage himself is a wheelchair user who has visited more than 120 countries.Most cruise lines provide sign language interpreters and assistive listening devices, large-print menus, Braille signage, visual-tactile alert systems in cabins, and relief areas for service dogs.Companies such as Scootaround and Special Needs at Sea can provide rental items such as motorized scooters, oxygen, bed rails and wedges, and recliners for in-cabin use, all delivered to the ship.Accessible shore excursions“One of the biggest success stories in the whole travel industry when it comes to accessibility over the last several years is the growth in accessible shore excursions,” says Sage.While in the past there were few options for wheelchair users other than pricey private tours, according to CLIA there are now more than 100 designated accessible shore excursions available at cruise ports around the world – many in partnership with Sage’s company. Often, these tours use wheelchair-friendly vans that can park close to attractions including cultural and historical sites and beaches. They focus on destinations with accessible pathways and bathrooms, and employ guides trained to accommodate travelers with disabilities.CLIA reported in 2024 that 45% of cruise travelers had booked an accessible shore excursion in the previous year.Attentive crewThe microcosm of a cruise ship means travelers will encounter the same crew members throughout their cruise. Crew learn, for instance, everyone’s dietary needs – which are also typically saved electronically for reference. Many ships allocate dedicated galley space to handle food for people with allergies.Cabin stewards get to know in-room preferences – no need to keep repeating instructions to new hospitality staff, as you would if changing hotels.“There’s also the big advantage of unpacking once,” says Sage. “For people with disabilities, that matters a lot. Moving baggage can be quite a hassle.”Smart planning is the key to success for travelers with disabilitiesThe ideal accessible cruise will vary from person to person, but Sage has one piece of advice for everyone. “To have a really accessible, frustration-free vacation, travelers should look at the shore excursions before they choose the itinerary.” Most cruisers do the reverse and then are disappointed when they can’t find tours that suit.”Because no two cruisers’ needs are the same, the best advice for a successful cruise is to work with a knowledgeable travel agent who can advise on cruise lines that will meet specific accommodations. Travelers with disabilities can also reach out to cruise line accessibility departments for more information (check cruise line websites for more information).A sampling of cruise accessibility pages:Carnival Cruise LineDisney Cruise LineHolland America LineMSC CruisesNorwegian Cruise LinePrincess CruisesRoyal Caribbean Cruises© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 22 February, 2026 -
CLIA Appoints Michelle Lardizabal and Joshua Harrell as Trade Relations Committee Co-ChairsCLIA Appoints Michelle Lardizabal and Joshua Harrell as Trade Relations Committee Co-Chairs
Washington, D.C. – Feb. 19, 2026 -- Cruise Lines International Association (CLIA), the leading authority of the global cruise community, announced that Michelle Lardizabal, chief sales officer of Azamara Cruises, and Joshua Harrell, chief revenue officer of WorldVia Travel Network, have been named as co-chairs of the CLIA Trade Relations Committee (TRC) for 2026 and 2027.The TRC serves as a strategic advisory body representing both cruise lines and the travel trade across CLIA’s North American travel trade membership. Committee members include leaders from CLIA Global Cruise Line Members, Global River Marketing Affiliates, Premier Agency Members, and select Travel Agency Members. The group collaborates on priorities that advance the cruise industry and support the success of travel advisors.Lardizabal and Harrell will serve concurrent 24-month terms, with one co-chair representing the cruise line segment and one representing the trade, ensuring a balanced leadership structure and broad industry representation.“Michelle and Joshua are widely respected leaders with deep experience supporting the travel agency distribution channel,” said Charles Sylvia, ECC, CLIA’s vice president, industry and trade relations. “Their insight, leadership, and commitment make them exceptionally well suited to guide the TRC in elevating collaboration across cruise brands and the advisor network.”As co-chairs, Lardizabal and Harrell will help guide the committee’s work as it advises CLIA on key trade-facing initiatives. This includes advancing meaningful collaboration between cruise lines and travel advisors, offering strategic input on CLIA programs and communications, and contributing perspective on opportunities and challenges shaping the advisor relationship landscape. They will also support CLIA in its ongoing efforts to deepen member engagement and expand professional development across its travel trade community.“I am thrilled to step into the role of co-chair of CLIA’s Trade Relations Committee. Travel advisors are the heart of our industry. They inspire travelers, fuel demand, and help shape the future of cruising through their expertise and passion,” said Michelle Lardizabal, chief sales officer, Azamara Cruises “I look forward to partnering with Joshua and the dynamic voices represented across this committee to strengthen the connection between cruise brands and the advisor community. Together, we will champion innovation, collaboration, and growth for everyone we serve.”“I am honored to serve as co-chair of CLIA’s Trade Relations Committee alongside the incomparable Michelle Lardizabal,” shared Joshua Harrell, chief revenue officer, WorldVia Travel Network. “CLIA’s leadership and education keep travel advisors connected to the cruise industry, providing them with the tools to deliver unforgettable cruise experiences for their clients. Throughout my term and beyond, I look forward to helping accelerate and amplify CLIA’s impact on the advisor community and the cruise partners they champion.”The TRC meets throughout the year, including an in-person session at Cruise360’s Premier Summit and scheduled virtual meetings.Cruise360 is CLIA’s largest professional development event of the year, bringing together travel professionals, cruise line representatives, ports and destinations, industry suppliers, and CLIA preferred partners. Cruise360 will be held Apr. 21-26, 2026, in Ft. Lauderdale, Fla. andconference registration is now open.###About Cruise Lines International Association (CLIA)Cruise Lines International Association (CLIA) is the leading authority of the global cruise community. CLIA members and partners include the world’s most prestigious ocean, river, and specialty cruise lines; a business community of leading ports, destinations, shipyards and maritime product and service providers; and the largest network of travel professionals who specialise in cruise travel. Together with its members and partners, CLIA supports policies and practices that foster safe, secure, healthy, and sustainable cruise operations; tourism strategies that maximise the socioeconomic benefits of cruise travel; and technologies and innovations designed to support the industry’s pursuit of net zero emissions by 2050.For more information, please visitcruising.org or follow us onLinkedIn, Facebook,Instagram,X (formerly Twitter), andYouTube. 19 February, 2026 -
European policymakers and cruise industry leaders to convene in Madeira at CLIA European Summit 2026European policymakers and cruise industry leaders to convene in Madeira at CLIA European Summit 2026
European policymakers and cruise industry leaders to convene in Madeira at CLIA European Summit 2026Senior cruise line executives, European policymakers and maritime leaders to meet in Madeira, Portugal from 23–26 February 2026Discussions on the cruise sector’s role in Europe’s evolving policy framework, from competitiveness and decarbonisation to tourism and infrastructure, supporting long term resilience and regional development.Brussels, 18 February 2026 – Cruise Lines International Association (CLIA), the leading voice of the global cruise industry, announces the high-level participation and strategic focus of its European Summit 2026, taking place from 23 to 26 February in Madeira, Portugal.Hosted in the Atlantic region of Madeira, the Summit will take place in a setting that underscores the importance of maritime connectivity, port infrastructure, emerging destinations and sustainable tourism within Europe’s wider transport and tourism policy framework, bringing together cruise line leadership, European institutions, national and regional governments, ports and maritime stakeholders to exchange views on the sector’s role within Europe’s transport, tourism and climate policy frameworks.Speakers for the European Summit includes: Apostolos Tzitzikostas, European Commissioner for Sustainable Transport and Tourism (video address); Hugo Espírito Santo, Secretary of State for Infrastructure of Portugal; Miguel Filipe Machado de Albuquerque, President of the Regional Government of Madeira; Bud Darr, President and CEO of CLIA; Pierfrancesco Vago, Executive Chairman of MSC Cruises; Patrick Verhoeven, Managing Director of the International Association of Ports and Harbors (IAPH); Sotiris Raptis, Secretary General of European Shipowners (ECSA); and Christophe Tytgat, Secretary General of SEA Europe, alongside national, regional and city leaders from across Europe. José Manuel Barroso, former President of the European Commission, Prime Minister of Portugal and current Chairman of Goldman Sachs International, (Invited).Bud Darr, President and CEO of CLIA, said:“The European Summit comes at a pivotal moment for dialogue between the cruise sector and policymakers, as Europe defines the next phase of its transport, tourism and climate agenda. The cruise industry supports economic growth and regional connectivity, while progressing environmental technologies and practices align with Europe’s sustainability objectives.”Discussions at the Summit will take place within the context of the EU’s transport and tourism policy priorities and the emerging European Maritime Industrial Strategy and European Port Strategy, with a focus on competitiveness, investment and the energy transition. Topics will include decarbonisation pathways, access to sustainable fuels, port and infrastructure readiness, and responsible tourism and destination governance.The Summit will draw on CLIA’s latest economic analysis to underline cruise’s contribution to Europe’s economy, employment and regional development, particularly in coastal, island and outermost regions, while examining how EU instruments and regulatory frameworks can best support the sector’s energy transition.The 2026 European Summit will be hosted in partnership with the Regional Government of Madeira and the Ports Administration of the Autonomous Region of Madeira (APRAM).Miguel Albuquerque, President of the Regional Government of Madeira, said:"Madeira confirms itself as a strategic hub for the cruise industry by hosting the CLIA European Summit 2026. This is a forum of leaders and decision-makers from across Europe, discussing trends, challenges, and opportunities in the sector. Hosting this event in Madeira reinforces our position in the Atlantic, strengthens the regional economy, and highlights Madeira’s commitment to sustainable and innovative growth in cruise tourism."Paula Cabaço, Chair of APRAM, said:"Hosting the key players of the international cruise industry in Madeira is a great pride and a unique opportunity to showcase the excellence of our ports, the quality and diversity of our tourism offerings, and the Region’s capacity to lead innovative and sustainable projects.The Ports of Madeira are firmly committed to sustainability, digitalization, and decarbonization, and they aim to be part of the sector’s future, a future that is also beginning to take shape here at this conference. This meeting reinforces the industry’s confidence and underlines the strategic importance of Madeira in the European cruise landscape."The CLIA European Summit 2026 is supported by industry partners, with RINA serving as Diamond Sponsor, alongside Platinum Sponsors Crum & Forster Insurance, Lloyd’s Register, TAP Air Portugal and Wärtsilä, and sponsors from across Europe’s maritime and cruise value chain. The full list of sponsors is available: https://events.cruising.org/european-summit-2026/sponsors.Further programme details and registration information will be announced in the coming weeks.For updates, visit: https://events.cruising.org/european-summit-2026/About the Cruise Lines International Association (CLIA)Cruise Lines International Association (CLIA) is the preeminent cruise trade association, providing a unified voice for the industry and its members as the leading authority of the global cruise community. CLIA represents oceangoing member lines which comprise more than 90% of global cruise passenger capacity, including the world’s most prestigious ocean, river, and specialty cruise lines, as well as a business community of leading ports, destinations, shipyards and maritime product and service providers, and the largest network of travel professionals who specialise in cruise travel. Together with its members and partners, CLIA supports policies and practices that foster safe, secure, healthy and sustainable cruise operations; tourism strategies that maximise the socioeconomic benefits of cruise travel; and technologies and innovations designed to support the industry’s pursuit of net zero emissions by 2050. The organization's global headquarters are in Washington, DC, with regional offices located in North and South America, Europe, and Australasia.For more information, please visitcruising.org or follow us onFacebook,Instagram,X (formerly Twitter), andYouTube with our handle @CLIAGlobal—or onLinkedIn.About APRAM, S.A.Strategically located in the Atlantic Ocean, Madeira’s ports have long been key stops for transatlantic shipping routes. With a history dating back to the 15th century, Madeira Ports has undergone significant transformations over the past 30 years.Since 2005, the main port infraestructur Funchal has been dedicated exclusively to cruise ships, mega yachts, naval training vessels, and warships, as well as hosting major regattas. In 2024, it recorded record-breaking numbers, consistently contributing to Madeira welcoming over 700 thousands cruise passagenrs and more than 300 calls annually. 18 February, 2026