Sally Andrews

Sally Andrews is Vice President of Strategic Communications at Cruise Lines International Association (CLIA). In this role, she leads the development and implementation of strategies for internal and external stakeholder communications, industry engagement, media relations, issues and crisis management, channel optimization (owned and third-party), content and messaging development, executive communications, social media, and reputation-related event strategies.

Sally also serves as a liaison with key stakeholders and organizations in the Pacific Northwest in support of the CLIA government affairs team objectives and provides broad communications support for CLIA globally.

Before joining CLIA in February 2023, Sally spent more than 16 years in leadership positions at Holland America Line, with her last role as Senior Vice President and Chief Communications Officer. During her tenure, she oversaw public relations, global media relations, corporate and internal communications, community relations, social responsibility, reputation and crisis management, social media, partnerships, events, and marketing communications.

Sally has also held leadership positions in other industries including technology, financial services, telecommunications, insurance, and at agencies overseeing Fortune 500 accounts. Over the course of her career, she has led the development of many award-winning campaigns and high-profile initiatives for consumer and business audiences. 
Sally holds a Bachelor of Arts in Communications from the University of Washington and is based in Seattle, Washington.