News Releases & Statements
Filters
Clear Filters
Requires Login
-
Women Presidents Are Changing the Cruise Industry for the BetterWomen Presidents Are Changing the Cruise Industry for the Better
Who runs the cruise world? Increasingly, it’s women in leadership positions throughout the industry.“The cruise industry provides the most advanced opportunities for women in maritime,” reports Cruise Lines International Association (CLIA). CLIA data shows 50% of women in the cruise sector hold mid-level positions or higher positions and that women hold 40% of cruise line senior leadership positions. Female presidents and CEOs lead some 20 cruise lines including 11 CLIA-member ocean cruise lines and six river cruise lines.Female representation in the industry is on the rise, from the navigation bridge to the boardroom, and both cruise lines and their guests are benefiting from this sea change in the historically male-dominated maritime world.We talked with several women cruise line presidents to learn about their journeys to leadership and the growing opportunities for women in cruise.No path to leadership is the sameMost of today’s female cruise line presidents did not begin their careers in the cruise industry, though many started out in the travel and hospitality world.Dondra Ritzenthaler, CEO of Azamara Cruises, began her career at American Airlines before transitioning into the cruise industry. Katie McAlister, president of Cunard, worked for TUI Group, one of the world’s leading travel businesses; and Anna Nash, president of Explora Journeys, initially worked for land-based luxury lifestyle brands such as Aman and Belmond. Christine Duffy, president of Carnival Cruise Line, started out as a travel agent.Other female presidents found their way to cruise from other career paths. Lynn Torrent, president of MSC Cruises’ North America division, was first an accountant, and Laura Hodges Bethge, president of Celebrity Cruises, started her career in education.Beth Bodensteiner, president of Holland America Line, started as a temp at Holland America Line quickly rose through the ranks, holding a range of leadership roles.One thing most of these women have in common – they credit their families, most often their mothers, for inspiring them to succeed.Female leaders raise up the industryHaving diverse leadership styles and viewpoints strengthens the cruise industry and women presidents bring many assets to the table that impact both their company’s success and their guests’ enjoyment of their cruise vacation.“With women driving most of consumer vacation planning and booking decisions, it’s essential that their voices are represented at the leadership table,” says MSC’s Torrent. “When women help shape strategy, product design, and guest experience, we’re better positioned to deliver cruises that truly reflect the needs and preferences of our guests.”Women leaders have brought significant changes to their brands. “Many of the innovations that elevate the guest experience have been shaped by women across our organization,” says Cunard’s McAlister.“Women bring a leadership style that naturally aligns with what makes cruising special – empathy, intuition, collaboration, and a deep focus on people,” says Azamara’s Ritzenthaler says. “Women leaders often excel at seeing the full picture – how onboard operations, shoreside teams, and the guest journey all intersect. And they lead with the kind of emotional intelligence that creates stronger teams and more loyal guests.”Cruise lines support future female leadersCruise companies are expanding programs to grow the ranks of female leaders and support and encourage women working both on land and at sea. This includes inviting hospitality and maritime students to come on board ships to learn about career opportunities.Every year, more women climb the ranks of officers, with several cruise lines boasting female captains – such as Captain Inger Thorhauge, Cunard’s first female captain, and Explora Journeys’ Captain Serena Melani.“We see female captains, chief engineers, and hotel directors commanding ships with strength and confidence,” says Azamara’s Ritzenthaler. “Their presence is changing perceptions – not just for guests, but for future generations of women who may have never imagined a career at sea.”Carnival Corporation, with nine cruise brands, created an award-winning online platform, the Women Officers Network (WON), as a way for female officers to“connect, share knowledge, and support each other in an environment that is frankly still predominately men,” says Holland America’s Bodensteiner.“We intentionally mentor and elevate women at every level – through leadership training and hands-on development opportunities,” says Explora Journeys’ Nash. “By creating space for diverse voices and giving them the freedom to shape strategy, we become stronger, more thoughtful, and more human as an organization.”The sky’s the limitWomen cruise line presidents encourage other women in the industry to also think big.“Don’t limit yourself to the roles you think you’re supposed to pursue,” advises MSC’s Torrent. “Some of the most meaningful opportunities come when you step outside your comfort zone.”With more women embracing leadership in the cruise industry, everyone benefits. “Every time a woman steps into leadership in this industry, she widens the path for others,” says Explora Journey’s Nash. “That alone makes it worth the climb.”© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please [email protected]. 18 May, 2026 -
How River Cruises Are Winning Over Curious TravelersHow River Cruises Are Winning Over Curious Travelers
Sometimes the best view when traveling is one that’s ever-changing, new places ahead, and that’s delivered on river cruises. As with ocean cruises, you unpack once and you’re off on a journey navigating storied waterways. From Europe’s Rhine, Danube and Seine to Portugal’s Douro, Egypt’s Nile to Asia’s Mekong, and even along the mighty Mississippi, river cruises are your front row seat to spectacular inland sights.The River Cruise BoomRiver cruising has experienced a surge in popularity in recent years, particularly among travelers seeking a slower, more immersive alternative to traditional land-based tours involving buses, planes, or trains. According toCruise Lines International Association (CLIA), river cruise bookings continue to rise as travelers discover the unique appeal of journeying through the heart of countries on water on small river ships.CLIA member lines AmaWaterways, Avalon Waterways (from tour operator Globus), Scenic Luxury Cruises and Tours and Uniworld sail in Europe and beyond, while American Cruise Lines focuses on U.S. waterways such as the Mississippi and Columbia & Snake rivers in the Pacific Northwest. All deliver itineraries that cater to travelers seeking cultural immersion scenic beauty and pampering hospitality. New in Europe is the recently launched Trafalgar River Cruises from tour operator Trafalgar. Ocean line Celebrity Cruises plans to debut the first ship in its Celebrity River Cruises fleet of innovative river ships in Europe in 2027.Some river cruise guests are new-to-cruise, just discovering the joy of waterborne experiences. Others are ocean cruisers, looking to easily experience inland sights on one trip.The River Cruise Experience: Easy, Intimate, and ImmersiveThink of a river cruise as a floating boutique hotel, offering an intimate experience with fewer guests and attentive service. Most river ships carry fewer than 200 passengers, some fewer than 100, and others fewer than 50. Staterooms are thoughtfully designed, often with views of passing riverbanks from your bed or sitting area. In Europe, head to your ship’s top deck for 360° views as you glide past storybook towns, pass through locks (essentially water elevators), and under majestic bridges. Sail the Nile and you’ll see why it’s often referred to as a floating museum tour. You’ll coast by 5,000+ years of history from grand temples and tombs to vibrant local villages.The vibe onboard river cruises is casual and relaxed, with no formal dress codes. River cruise fares cover meals, enrichment activities, shore excursions, WIFI, and entertainment. Chefs onboard draw inspiration in local flavors and ingredients, and infuse them into every meal, from buttery croissants on the Seine to phở, the traditional Vietnamese noodle soup, on the Mekong.Activities onboard aim to deepen guest connection to the region. Sailings often feature guest lecturers, local artists, and wine tastings from nearby vineyards – select AmaWaterways sailings in Europe feature visiting wine experts who share fascinating insights into the region’s viticulture. Scenic’s Specialty Cruises host distinguished authors, historians, and celebrity chefs.Destinations at the Heart of It AllRiver ships often dock within steps of enchanting villages, exciting cities, and UNESCO World Heritage Sites. You’ll be treated to complimentary shore excursions every day, led by local expert guides. The group sizes on these tours are deliberately kept small, allowing for more time to engage with the guide and making navigation easier. Complimentary headsets are provided, allowing you to hear your guide clearly, even if you stray a few steps behind.Shore experiences are designed to cater to a range of activity levels and interests – with active, leisure, and immersive options. You’re also free to explore on your own. Consult the Wellness Hosts on AmaWaterways for fitness-forward excursions, such as bike tours and guided runs. Avalon Waterways’ Avalon Choice Program offers guests the option of three daily excursion choices at different levels of activity. Experience the magic of a destination after dark with Uniworld’s "Nights Out" experiences, which can range from illuminated city strolls to private evening palace visits on select itineraries.New routes continue to expand the breadth of inland reach, such as CroisiEurope’s itineraries on the Loire River in the Loire Valley, a designated UNESCO World Heritage Site renowned for its historic towns, architecture, and natural beauty. In South America, Ama Waterways recently inaugurated itineraries on the Magdalena River in Colombia. River cruise guests also have access to waterways such as the Chobe in Botswana and Ganges in India.On a river cruise, there’s time to experience destinations. You’re en route on an expertly crafted itinerary that focuses on the best of (and freshest flavors from) the local region. When you aren’t off the ship exploring, enjoy sitting back and watching the world go by.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please [email protected]. 18 May, 2026 -
Captain’s Pick Their Favorite PortsCaptain’s Pick Their Favorite Ports
With hundreds of ocean cruise ports across the globe, guests can choose from a wide variety of itineraries for their memorable cruise vacations. Given their expertise, cruise ship captains helming the approximately 320 ships in the fleet of member cruise lines of Cruise Lines International Association (CLIA), have their own perspectives – and favorite ports of call.Ten senior officers share their insights and emotions about the places they’ve sailed.The allure of the Mediterranean“As an Italian and a lifelong seafarer, the Mediterranean holds a special place in my heart," says Captain Marco Nocera, at the helm for Regent Seven Seas Cruises."There's nothing quite like navigating into the fjords of Kotor (Montenegro) at sunrise or arriving in historic Valletta (Malta). Sailing to smaller ports like Izmir (Turkey), Hvar (Croatia), and Gythion (Greece) is another highlight; the warmth and hospitality of the locals make each visit meaningful," Captain Nocera adds. “For me, the Mediterranean isn't just a route. It's home, heritage and adventure all in one."Other captains also note the beauty of the scenery and deep history of the region."For me, my favorite destination we visit would have to be the Greek Isles," says Captain Bram Jacobsen, who helms the Scarlet Lady for Virgin Voyages. “The itinerary on the Aegean Sea andIonian Seais simply stunning. It's rich with history and fantastic food, as well. The beautiful sail into the port of Kotor, paired with a couple of Greek islands, I personally don't think it gets much better than that.”“From the bridge, arriving in Valletta never gets old,” says Captain Ricardo Pinzón of Windstar Cruises. “As the ship approaches the entrance to the Grand Harbour, you sail between impressive stone fortifications that have stood for centuries. It almost feels like steering the vessel into a scene from a historical film rather than a modern cruise port. It is a very satisfying maneuver. The harbor entrance is narrow, the surroundings are dramatic, and bringing the ship alongside right next to such a beautiful city always gives you a sense of accomplishment. After many years at sea, Valletta remains one of those arrivals I always look forward to.”Atlantic ports also hold a special allure for sea captains. "I am constantly fascinated by light and how it changes any perspective," says Captain Serena Melani of Explora Journeys. "There is a very special and magical light that pierces and sharpens the landscapes of two cities nestled along the Atlantic, Lisbon and Tangier (Morocco),” she says. Captain Melani was the first to sail Explora II into the two ports. At both, she climbed the nearby hills for views, and says seeing the ship, “surrounded by such history and unique maritime tradition, was an unforgettable experience.”An emotional connectionCaptain Leo Lujak, who sails for Oceania Cruises, is especially fond of sailing to Croatia, and his hometown, and favorite port, Dubrovnik."As I steer between the shores of Koločep and the crags of Grebeni, I'm not just navigating a channel; I'm sailing through my own history,” Captain Lujak says. “These are the waters where I first learned to swim, where I took the helm of my first boat, and where I shared my first kiss.”Captain Lujak adds, “To every Dubrovnik captain, there is a profound, quiet magic in finally making the turn into Gruž harbor. While my charts have taken me to spectacular places – the towering skyline of New York, the winding beauty of Stockholm, the icy silence of Alaska’s Hubbard Glacier, and the rugged fjords of Norway’s Ålesund – none of them hold the heart like the waters that raised me."For Captain Dario Guerrieri of Azamara Cruises, his favorite destination – the Italian city of La Spezia – also has a lot to do with returning home. "Porto Venere is my favorite cruise port,” Captain Guerrieri shares. "It's incredibly special to me. It's where I grew up. Coming back now by ship feels surreal. As we approach, I can see the village in the distance where my parents still live. When I was a kid, I used to sit on the rocks watching boats come and go, dreaming about one day becoming a captain. Now, sailing into that same harbor and seeing it from the water brings everything full circle."Originally from Sorrento, Captain Gennaro Arma of Princess Cruises says arriving in port in nearby Naples is a favorite experience. "From a professional standpoint, it's an incredibly strategic port. Ships dock right in the center of the city, which means guests can step off the ship and immediately experience the energy, history, and culture of southern Italy,” he says. “On a personal level, sailing into the Bay of Naples is always a special moment for me. Approaching the port by sea with Mount Vesuvius overlooking the city is one of the most spectacular arrivals in the Mediterranean, and it never loses its magic no matter how many times you experience it."Captain choices in the Caribbean and BahamasPorts in the Caribbean, Bahamas, Bermuda region -- the most popular cruise region in the world – draw praise from cruise ship captains."One of my favorite cruise ports is Terre-de-Haut, Iles des Saintes, Guadeloupe,” says Captain David Bathgate, who helms Seabourn Ovation for Seabourn Cruises. In addition to the scenic bay, he says he is impressed by the “charm and beauty of the quaint streets, with delightful local boutiques.” Captain Bathgate adds, “A hike up to the historic Fort Napoleon provides breathtaking panoramic views across the island. With gorgeous beaches and turquoise waters, it is indeed a perfect Caribbean paradise.”The cruise lines private islands are highly rated by cruise guests and cruise ship senior officers, alike. Longtime Disney Cruise Line Captain Jason Preston says Disney Castaway Cay in the Bahamas will always hold a special place in his heart.“When I first visited Castaway Cay, it was such a contrast to anywhere I had been during mypreviousroleon oil tankers, andI knew I was going to love this magical new chapter in my maritime career,” Captain Preston says. "Over the years,I've called atCastaway Cay hundreds of timesand have watched the excitement on our guests' facesas they enjoy the island. I'vealsocreatedmy own happy memories with my family and colleagues there. Castaway Cay will always be a special place to mepersonally and professionally."Cozumel, Mexico is a favorite of Carnival Cruise Line Captain Niccolò De Ranieri, who says the food and beach resorts with their clear waters are among the finest anywhere. For officers, he adds, there are additional attractions.“Professionally, navigation there highlights a captain's expertise, thanks to the dynamic currents in the channel leading to the port,” Captain De Ranieri says. “On the personal side, Cozumel is one of those rare ports where multiple ships often dock side by side, creating a unique opportunity to reconnect with colleagues from across the Carnival fleet, and even other cruise lines. Those moments ashore, walking the pier and catching up, exchanging a few words, are part of what makes life at sea special.”© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 18 May, 2026 -
Destination Spotlight: SpainDestination Spotlight: Spain
A visit to Spain brings access to world-class cities, iconic art and architecture, delicious cuisine, stunning beaches, and deep history and culture – all of which appeal greatly to cruise passengers. It’s no surprise the country is prominent on the cruise tourism map.Europe cruises have seen a steady increase in passenger interest in recent years, according to most popular cruise region in the world, with one out of every six cruise passengers globally sailing to the Mediterranean in 2025.Spain, and in particular the city of Barcelona, is a popular embarkation and disembarkation point for cruises in the Mediterranean. The country plays a central role in the cruise industry’s success in Europe, and nearly every major cruise line has a presence in the country.CLIA has a dedicated presence in Spain, and closely collaborates with local and national authorities to advance sustainable tourism. This includes agreements to manage ship traffic in major ports, such as Barcelona and Palma de Mallorca in the Balearic Islands. These agreements balance the significant local economic benefits of cruise tourism with the number of passengers destinations say they can handle. In 2024, more than 63,500 jobs in Spain were the result of a thriving cruise industry.Coastal and easy access inland attractionsBarcelona is the leading port city in Spain, and home to such attractions as Antoni Gaudi’s eccentric architecture, the famous La Rambla boulevard, and the Mercat (market) de la Boqueria, a foodie favorite.Cruise lines homeport ships in the city because it affords access “to some of the Mediterranean’s most sought‑after destinations from a convenient turnaround port that is a bucket-list destination in and of itself," says Todd Hamilton, chief of staff for Norwegian Cruise Line.Norwegian Cruise Line calls at 19 ports in Spain. Popular destinations include Palma de Mallorca, with its medieval Old Town and access to the island of Mallorca’s beaches and coves. Malaga, on Spain’s east coast, where Pablo Picasso was born, and the historic city of Cadiz, both serve as gateways to Andalusia, with its rich history, Moorish architecture and cultural attractions such as flamenco dancing.Valencia, Las Palmas (in the Canary Islands), Cartagena, and Bilboa, among other destinations, show off Spain’s variety as a Mediterranean destination."Spain’s incredible diversity makes it an ideal destination to explore by cruise, from the rich history of Majorca to the beach clubs of Ibiza and the vibrant culture of Motril, there is something for everyone,” Norwegian’s Hamilton says."Spain guests can explore a wide range of destinations – from historic cities and cultural capitals to scenic coastal ports – each offering a distinct sense of place," agrees Robert de Bruin, director of itinerary planning for Holland America Line, which visits 14 Spanish ports. "Together, Spain’s breadth of ports and Barcelona’s strategic significance enhance itinerary variety, enrich the guest experience, and reinforce Holland America Line's destination‑focused approach to cruising.Genuine partnerships benefit local economies“Spain is honestly one of those destinations that just keeps delivering, and that's exactly why it plays such a central role in what we offer,” says Natasha Salzedo, senior director of destinations for Virgin Voyages, which seasonally homeports three ships in Barcelona, and sails to more than 10 Spanish ports.Salzedo says guests don’t stay on the ship in Spanish ports; they go out and explore. “That’s real economic value flowing back into the community,” she notes.Geneva-based MSC Cruises has the largest presence in Spain, and Carnival Cruise Line, Celebrity Cruises, Costa Cruises, Disney Cruise Line, P&O Cruises, Princess Cruises, Royal Caribbean International and luxury lines such as Explora Journeys, Oceania Cruises, Regent Seven Seas Cruises, Seabourn Cruise Line, and Silversea Cruises, are among other cruise companies with a significant presence in the country.Spain as a growing source marketIn addition to attracting international visitors, Spain is also a significant source market for cruises. According to CLIA, more than 635,000 Spanish passengers set sail in in 2025. The average Spanish cruiser sails for more than a week, and the top destination is the close-to-home Mediterranean.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected]. 18 May, 2026 -
Fresh From the Source: Local Suppliers Feed CruisersFresh From the Source: Local Suppliers Feed Cruisers
Before dawn breaks over Kodiak, Alaska, the rush of the morning has already begun as crews unload the morning's catch: wild salmon, halibut, and Pacific cod still stuck with icy seawater. Within hours, the day's bounty will be cleaned, packed, and transported onto the plates of cruise ship guests.In Alaska, Seattle, and beyond, local sourcing connects communities directly to the food served on visiting cruise ships. Collaborations with Cruise Lines International Association (CLIA) member cruise liens ensure that local businesses benefit directly from cruise tourism - while guests reap the benefit of enjoying food that reflects the places they visit.For small-scale suppliers such as fisheries, fruit and vegetable farms, pasts makers, and cheesemakers, partnering with cruise lines can sustain an entire season's livelihood.A foodie renaissance at seaCruise ship guests are increasingly interested in how onboard dining reflects the regions they visit. In response, cruise lines are expanding relationships with suppliers in the ports they visit to bring local flavors on board.In Puerto Rico, producers such as family owned Martex Farms provide cruise ships with fresh high-quality produce such as bananas and mangos.In Seattle, cruise liens work with local purveyors such as Sterino Fams in Puyallup, Wash., a provider of produce that allows chefs on Holland America Line ships to showcase the best local products. Cruise guests reap the benefits of fresh flavors. Charlie's Produce is another leading supplier of fresh fruits and vegetables to cruise ships bound for Alaska, a trusted Pacific Northwest supplier with long-standing relationships with local farms for fresh produce.Across Europe, small farms, cheesemakers, pasta makers, and fishmongers likewise work with CLIA members, providing seasonal products for cruise guests to enjoy. Conor SRL, based in Bologna, Italy connects farmers and cruise ships, distributing high-quality fruit and vegetables to ports across the Mediterranean and Northern Europe.In Northern Germany, AIDA cruises treats guests to strawberries from Karls Farm in Rovershagen throughout the summer. The initiative reflects the line's commitment to using locally grown products - in this case fresh strawberries - supporting the regional economy offering passengers a taste of Germany.For local farms, aligning harvests with the cruise season allows growers to plan production around guaranteed demand, and to keep their businesses going beyond peak tourism season.Direct from the sourceFor sailings in the Pacific Northwest and Alaska, small-scale fisheries work with cruise liens to seamlessly source local catches for daily menus.In Alaska and elsewhere, CLIA member lines such as Royal Caribbean, Norwegian Cruise Lines, and Holland America Line are increasingly partnering with seafood organizations to adhere to the highest sustainability standards in sourcing products. These include the Maritime Stewardship Council (MSC), a nonprofit that supports sustainable fishing practices globally. As part of their commitment to sustainable sourcing, Holland America Line is also partnering with the Alaska Seafood Marketing Institute (ASMI).Royal Caribbean's efforts in the Pacific Northwest and Alaska include partnerships with local suppliers such as the Seafood Producers Cooperative and Alaska Specialty Seafood, to source fresh seafood and other regional products.Beyond Alaska, Holland America Line, as an example, works with European companies such as Schmidt Zeevis in Rotterdam and Bjerrfisk in Frederikshavn, Netherlands, to supply fish caught each morning, ensuring guests on European cruises fresh tastes of the sea.MSC Cruises and Explora Journeys source most of their food locally in Europe and beyond, such as chocolate and gelato from Venchi, based in Italy's Piedmont region.Guests on the Norwegian Cruise Line ships in Texas and Louisiana get a taste of local dairy thanks to the line's collaboration with supplier Cafe Azul to procure award-winning milk from Volleman's Familu Farm, a fourth-generation, family operated farm in Gustine, Texas.From shore to shipSourcing locally isn't just a smart choice; it's how CLIA members enhance the onboard experience. Whether that's a server who can offer the precise origin of the day's catch or opportunity to indulge in a decadent cheese handmade just miles from the day's port, these local infusions deliver both quality and sense of place.Through smart sourcing cruise lines link to coastal communities, helping local food producers thrive.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 18 May, 2026 -
Reduce, Recycle, Eliminate: How Cruise Lines are Reducing Plastic WasteReduce, Recycle, Eliminate: How Cruise Lines are Reducing Plastic Waste
Cruise lines are continually finding new and exciting ways to innovate and improve the guest experience, from cutting-edge entertainment to world-class dining options. Exciting innovations are also taking place below deck. When it comes to plastic recycling, the industry is leading the way, with cruise lines focused on new ways to reduce, recycle, or eliminate plastic waste.Reducing PlasticThe first line of defense is reducing plastic use entirely. Many Cruise Lines International Association (CLIA) members, for instance, have switched to individual aluminum or paper bottled water containers onboard, banning plastic bottles for sale. Many cruise lines also now offer filtered water filling stations that allow guests to use personal reusable bottles onboard, and some lines provide take-home reusable bottles as a guest amenity.In terms of single-use plastics cruise lines are reducing everything from plastic straws to plastic used for shipping food and other goods to the ships. The impact of this is huge: Carnival Corporation, with its eight brands has eliminated more than 500 million individual plastic items.Royal Caribbean aimed to achieve an 80% reduction in single-use plastics by the end of 2025. This includes replacing drink stirrers and toothpicks with sustainable versions made from wood or bamboo.CLIA member cruise lines’ commitment to reducing plastic doesn’t just end within the hull of the ship: Cruise lines such as Holland America Line, MSC and Princess Cruises routinely participate in beach and shoreside cleanups in the ports of call they visit.On its private Bahamas island, Perfect Day at CocoCay, Royal Caribbean committed to reducing plastic waste, along with all other waste – efforts which have already seen a 50% reduction in waste barge shipments to nearby Nassau.Recycling Plastic and Other MaterialsCruise lines have also ramped up their efforts to recycle the plastics that do make it onboard – with innovative results.Holland America Line debuted an exciting new item in its onboard gift shops: Coffee coasters made with scraps of old carpeting taken off its ships during drydock. The new carpets that were laid down were, too, made using recycled products, including recycled plastic debris.Disney Cruise Line found a use for recycled plastic in its musical production of “The Little Mermaid,” on Disney Wish, with costumes made with recycled plastic, melted into threads, and woven into material.Norwegian Cruise Line recycles its old mooring lines thanks to a partnership with Vancouver, Canada-based TYMAC, which transforms the lines into items like soap dishes and planters.Eliminate – and PowerBelow-the-waterline, advanced climate technology is enabling cruise lines to reduce plastic and other waste, while also generating auxiliary power.The latest Princess Cruises ships, for instance, are outfitted with Micro Auto Gasification Systems (MAGS) that ingest and burn waste to create a syngas that can be used for low-emission energy.Microwave-Assisted Pyrolysis, or MAP, systems – as implemented on new ships by Royal Caribbean – convert waste into clean energy by using microwave technology.With policies and cutting-edge technology, CLIA cruise lines are leading the way, recycling, reducing, and eliminating plastic waste.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected]. 18 May, 2026 -
Protecting Our Oceans: Clean Water Cruise Ship PracticesProtecting Our Oceans: Clean Water Cruise Ship Practices
Member cruise lines of Cruise Lines International Association (CLIA) are leading the way when it comes to reducing and eliminating waste at sea. They are meeting or exceeding strict compliance requirements under international conventions, as well as regional and national regulations. CLIA is also actively contributing to the review and revision of applicable international conventions regulating the management and treatment of numerous waste streams.Advanced wastewater technologiesAs of October 2025, 82.4% of CLIA member’s global cruise fleet – or 234 ships – are fitted with Advanced Wastewater Treatment Systems (AWTS). These systems offer tertiary levels of treatment to convert blackwater (such as water and waste from toilets and medical areas) into treated effluent that meets or exceeds even the most stringent discharge standards. CLIA members do not discharge untreated sewage anywhere at sea globally during normal operations.With each passing year, advanced waste treatment technologies become even more advanced and capable. More than one-third of the CLIA member global cruise fleet now meets or exceeds the more stringent wastewater standards of the Baltic Sea Special Area, which are some of the strictest regulations in the world.Advanced wastewater treatment systems and other waste management technologies and practices continue to drive innovation in the cruise industry, resulting in ships that are greener than ever before – including being able to treat and reuse their own by-products for power, to reduce waste, and to protect our oceans at the same time.Onboard practices include the management of bilge water, ballast water, and graywater. Though not regulated under international conventions, CLIA member cruise lines agree, as a condition of membership, to only discharge these when the ship is underway and at a distance not less than four nautical miles from the nearest land.Water conservationCLIA member ships are also focused on water conservation. Measures onboard cruise ships include minimizing water use and reclaiming and reusing of water for non-potable (nondrinking) purposes, using water saving equipment and devices, implementing water recovery systems and processes, and training and educating crew to conserve water – for instance turning off faucets and closing valves when not in use.Cruise ships are designed to make full use of all water that is taken in. Things that don’t require potable water onboard, like toilets and hoses for washing the decks, use repurposed condensation from the ship’s air conditioning and chiller units. Low-flow showerheads and vacuum toilets help cut down on demand for water, and, subsequently, wastewater.Most ships in the CLIA member global fleet – 98.2 % of ships – can produce the majority of their freshwater needs onboard, reducing any burden on the ports of call they visit to provide fresh drinking water. Nearly every ship, for instance, can make its own freshwater via onboard desalinators. These systems draw in sea water and convert it into drinking water via reverse osmosis, aeration, or steam evaporation.Through onboard technologies and practices, cruise ships efficiently and effectively manage and treat water from many sources – as cruise continues to lead the way in travel and tourism sustainability around the world. To learn more about CLIA’s commitment to waste management technologies and practices and global environmental stewardship, visit: Environmental Protection and Stewardship | Cruise Lines International Association.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 18 May, 2026 -
Fueling The Future of CruiseFueling The Future of Cruise
Cruise is a small segment of the global maritime industry, yet mighty as an early adopter and innovator for the entire sector in decarbonization. Even with the unknown of which alternative, non-fossil fuels will propel ships in 2050, cruise lines are well on their path to a sustainable future.In pursuing net-zero emissions by 2050, cruise lines are investing tens of billions of dollars in new ships, sustainable and adaptable propulsion, and the testing of new fuels.“Our commitment has moved to the place where investments are aggressive, and the technology is being developed at a sufficient and reasonable pace,” says Cruise Lines International Association (CLIA) President and CEO Bud Darr. “There are challenges. Fuel supply remains by far the controlling factor as to how quickly we can decarbonize. We need competitively priced safe and affordable fuels that do not exist today at scale.”Lower-emissions pathwaysCruise lines are not waiting for off-the-shelf solutions to decarbonization. They are building ships with fuel-flexible engines as a bridge to the increased use of zero- and near zero-emissions fuels in the future. Little or no engine modifications will be needed as new fuels emerge.Carnival Corporation pioneered the use of Liquified Natural Gas (LNG) for dual-fuel cruise ships in 2018. LNG-powered ships are now in the fleets of several CLIA members including Carnival Cruise Line, Disney Cruise Line, MSC Cruises, Norwegian Cruise Line, Princess Cruises and Royal Caribbean International. LNG is the cleanest burning fossil fuel, reducing carbon emissions by up to 20 percent. LNG can be replaced by sustainable bio- or synthetic versions when supply is available at scale.Several lines are preparing for the use of green methanol in the future such as Disney Cruise Line, MSC Cruise Lines, Norwegian Cruise Line and TUI Cruises.Through 2039, 41 multi-fuel ships are forecast to launch, including five capable of using methanol and 26 capable of using LNG, according to CLIA.Testing new fuelsMajor cruise companies are actively testing new fuels in partnership with engine companies and fuel suppliers, the results already showing existing ship engines are adaptable to the fuels, with little modification.While biofuels are expensive, they can be blended in with traditional fuels, and several ships today are supplementing their power supply with biofuels.Projects underway also include using hybrid batteries and hydrogen for supplemental power. Solar and wind may play a supplemental role in the future.Trials are taking place too with carbon capture, where a ship can reduce its carbon footprint by using technology to capture carbon dioxide in liquid form so it can be offloaded in port, rather than releasing it into the atmosphere. “It’s seen as a transitional tool,” Darr says.Supply challengesDarr predicts a broader emergence of alternative fuels in the next five years, but not likely at a scale needed by the shipping industry – which represents about 4% of the world’s fuel consumption (with cruise only 0.04% of the global totall).A lack of a mid-stream distribution infrastructure is a challenge, and larger users of fuel – such as the transportation sector (including roads), manufacturing, and agriculture – are all competing with the maritime sector for sustainable fuels.Cruise lines may be able to meet their decarbonization goals with solutions such as purchasing bio-fuel credits – where their ton of fuel would be used by someone else on the common grid, Darr says. “It’s kind of like a swap, and the environmental benefit may be better as you may not have to transport the fuel,” he explains.Despite challenges, Darr is optimistic that the cruise industry will meet its target of net-zero emissions by 2050.“It’s going to take multiple pathways, and there will be multiple correct answers on how to solve this puzzle,” Darr says. “It really starts with where we are now, which is commitment, investment, and courage, with CLIA members moving forward strongly even in an uncertain future fuel environment.”© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected]. 18 May, 2026 -
The Next Wave of Cruise InnovationThe Next Wave of Cruise Innovation
From smart staterooms to record-breaking rides, today’s ships are redefining what it means to travel at sea.Cruises have undergone a sea change, literally. In addition to providing a fun and easy way for guests to get to exciting destinations around the world, members of the Cruise Lines International Association (CLIA) are embracing cutting edge technology powered by innovation to create ships that are destinations themselves.Thanks to this wave of innovation, travelers are sailing with more freedom, ease, and excitement than ever before.Frictionless travelCruise lines are taking convenience to a whole new level, as technology transforms the passenger experience. Here are some examples of the exciting advances.Biometrics: Boarding is now faster than ever. Carnival, Royal Caribbean, MSC, Norwegian, and Disney Cruise Line are among CLIA members collaborating with U.S. Customs and Border Protection (CBP) to utilize facial-recognition technology. This new-era facial recognition technology reduces clearance times by up to 30%, enabling guests to bypass long lines and board their ship and begin their vacations with just their smile – and disembark their ship at the end of their cruise just as easily.Wearables: Wearable RFID (radio-frequency identification) chip medallions are replacing traditional keycards on cruise lines such as Disney Cruise Line and Princess Cruises – which introduced and are continuing to refine these wearables. They allow touch-free boarding, keyless stateroom access, onboard payments, and even give directions through location tracking. Guests receive personalized notifications and activity suggestions tailored to their interests on their linked smartphones.Smart cabins: By using cutting edge technology, cruise lines are creating cabins that are more sophisticated than ever. For instance, on Celebrity’s Edge-series ships, staterooms can be controlled via the shipboard app– so guests can, for instance, close the window shades and turn on the air-conditioning before they return to their cabin after a day exploring. MSC’s innovative AI assistant, ZOE. allows guests to control their stateroom’s lighting and temperature via voice command or the ship's app.Next generation entertainment at seaCruise ship innovation isn’t just functional; it’s also fun. CLIA’s member cruise lines understand that their guests value high-quality entertainment onboard. Here are some ways they are going the extra mile to deliver innovative programming at sea.World-class stages: Cruise theaters are no longer just for live performances; they are now hubs of technological innovation. Royal Caribbean’s newest Icon-class ships, for instance, feature shows such as the full-scale Broadway musical, “Back to the Future,” which wows with a flying DeLorean car finale. Celebrity’s Edge class ships sail with technologically enhanced theaters with giant synchronized screens, state-of-the-art video mapping, and a stage that lifts to nearly seven feet in the air for stunning productions. These and other new ship theaters push the limits of stagecraft, immersing audiences in storytelling moments like never before.Thrill rides at sea: Large-ship cruise lines are keen on capturing the wonder of kids of all ages, including through exciting thrill attractions. Norwegian Cruise Line’s newest thrill innovation is the world’s-first Aqua slidecoaster onboard the Norwegian Aqua – a hybrid rollercoaster waterslide propelled by a custom-built magnetic lift arm, reaching speeds up to 31 MPH. Carnival brings action and adrenaline to several of its ships with SkyRide – a suspended, two-lane track where passengers pedal along the deck and even out over the sea. MSC Seascape boasts a new Robotron robotic arm thrill ride.VR and AR:Virtual reality is enhancing onboard experiences such as fun options involving headsets in onboard gaming rooms. Cruise lines are also using AR (augmented reality) to add a new dimension to shipboard activities – such as the new immersive digital art experience on Oceania Allura, where guests point their smartphones at a QR code next to artworks to see films about the artists’ perspectives and inspirations.Looking aheadWith immersive theaters, thrill rides, VR/AR, and staterooms that think for themselves, a new era of ships proves the future of cruising holds endless possibilities as cruise lines adopt new and emerging technologies to enhance the vacation experience.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 18 May, 2026 -
Sustainable Shore Excursions Are a Win for Cruise Passengers and the Communities They VisitSustainable Shore Excursions Are a Win for Cruise Passengers and the Communities They Visit
Sustainable travel has grown from a trend into a way of life. Cruise travelers are among those invested in responsible, sustainable, eco-friendly travel, and shore excursions are a direct way guests can have a positive impact on local communities.“We are seeing a growing trend of travelers desiring sustainable shore excursions and authentic experiences as people are looking to travel with purpose and leave a positive impact on the destinations they visit,” says Linden Coppell, MSC Cruises’ Vice President of Sustainability & ESG.Cruise Lines International Association (CLIA) and several of its member lines partner with global organizations, such as the United Nations World Travel Organization, World Travel & Tourism Council, and the Global Sustainable Tourism Council (GSTC), to develop and promote sustainable tourism initiatives.Member cruise lines are doing their part to create shore excursions that align with the GSTC goals of effective sustainability planning, maximizing social and economic benefits for local communities, enhancing cultural heritage, and reducing negative impacts on the environment.Sustainable shore excursionsA growing number of cruise guests are seeking shore excursions that go deep.“Our guests are increasingly drawn to experiences that foster authentic connections with local communities and craftspeople, including First Nations artisans, oyster cultivators, distillers, and vintners,” says Jessica Ashe, Senior Director of Shore Excursions and Future Cruises forHolland America Line. The line’s new sustainable tour offerings, such as a visit to a banana farm in St. Lucia and a walk with an Aboriginal guide on Kangaroo Island, Australia, revolve around community interactions.Norwegian Cruise Line Holdings (NCLH) brands have tours focused on local conservation efforts, such as Regent Seven Seas Cruises’ Eco-Connect tours and Norwegian Cruise Line’s Go Green tours. Examples include exploring a sloth habitat in Puntarenas, Costa Rica, or planting a tree at the Sierra Espuña regional park in Cartagena, Spain, while learning about reforestation efforts.MSC Cruises’ Protectours shore excursions aim to have lower environmental impact, whether employing zero-emission electric tour buses, focusing on human-powered activities like cycling or kayaking, or involving guests in volunteer efforts, such as beach cleanups or planting trees.Certifications and partnershipsCLIA and its member cruise lines partner with destinations, communities, and with leading organizations in delivering guests sustainable experiences ashore.Royal Caribbean, for instance, has pledged that 60% of its tours will be certified to GSTC’s standards by 2026; as of 2024, 36% of its 3,500+ excursions met the organization’s criteria. Examples: A wild-caught salmon cooking class with a third-generation Alaskan fisherman and a tour of Aruba’s cultural and geological landmarks combined with a visit to a local aloe factory.In Alaska, where sister brands Holland America Line and Princess Cruises own their own lodges and transportation and rail divisions, Holland America Princess is certified by Adventure Green Alaska for its environmental, economic, and cultural sustainability practices, such as using electric and hybrid vehicles and providing guests with recyclable aluminum water bottles. Both lines work with many local companies that are also AGA-certified for shore excursion options, such as the Alaska Wildlife Conservation Center, Kenai Fjords Tours, and Wings Airways.In 2024, French line Ponant became the first cruise line to achieve Green Globe certification for its contributions to sustainable tourism, which include involving local communities in developing shore activities. For example, Balinese guides introduce guests to the island’s unique Hindu-Indonesian traditions and provide opportunity for guests to help with daily activities.Economic benefits for local communitiesOne of CLIA’s guiding principles for responsible tourism is to “contribute to the economic well-being of host communities.” Shore excursions support this effort. In addition to working with local communities on planned, managed tourism, CLIA member lines support local businesses through activities ashore.For example, when Carnival Cruise Line created its new beach destination, Celebration Key, on Grand Bahama Island, the company prioritized economic opportunities for Bahamians. In addition to enjoying water activities, cruisers can purchase art from local craftspeople and sample authentic Bahamian flavors from food trucks, that are operated by local vendors and feature locally sourced ingredients.In line with their personal sustainability goals, cruise passengers can have a meaningful positive impact on the treasured places they visit.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 18 May, 2026