Flight Centre, with Hundreds of Agencies throughout North America, and Parent Company of Liberty Travel and Gogo Worldwide Vacations, Makes Cruise Vacations New Priority
Fort Lauderdale, FL — October 8, 2008 — Cruise Lines International Association (CLIA) has announced that Flight Centre Canada has signed up 145 of its leisure travel agency locations for membership in the Association. Headquartered in Vancouver, Flight Centre North America has been primarily known for its nearly 200 leisure and corporate agencies across Canada and in California, Washington, Arizona, Texas, Illinois, and Massachusetts, and last year acquired the privately held Liberty Travel in the United States, with 193 locations.
The decision to join CLIA reflects Flight Centre’s determination to take maximum advantage of the unparalleled opportunities for travel agents in selling cruise vacations and to capitalize on the broad range of exclusive benefits of CLIA membership, including one of the travel industry’s most highly rated training programs. “We are taking a serious look at the opportunities and potential of the cruise market,” said Malcolm Sorab, Cruise Business Leader for Flight Centre Canada, based in Toronto. “If we are going to expand our efforts in that direction, the logical thing to do is join CLIA, the most important industry association for cruising.”
Welcoming Flight Centre to CLIA, President and CEO Terry Dale said: “We are delighted that one of the world’s largest and fastest growing travel companies recognizes the value of membership in CLIA as they focus in on helping their agencies prosper and maximize profitability by selling cruises. CLIA’s management and staff stand ready to provide every assistance, from professional training and certification to invaluable partnerships and networking opportunities with our 24 member cruise lines.”
Flight Centre Ltd. was incorporated in 1982 in Brisbane, Australia. It operates 15 retail and wholesale brands internationally. In 2003, it merged its three North American companies into Flight Centre North America, with over 180 shops and businesses and over 1,000 staff across Canada, California, and Illinois. With the acquisition of Liberty Travel and Gogo Worldwide Vacations, it added almost 200 leisure travel agencies plus 40 wholesale locations in 22 states, making Flight Centre Ltd. the 10th largest travel group in the United States and the second largest bricks and mortar leisure agency behind AAA Travel Group. It is also the largest wholly-owned retail and wholesale leisure travel business in the US