Fort Lauderdale, FL — July 15, 2008 — Cruise Lines International Association (CLIA) has named Jim Smith, CTIE, to the position of director of marketing. Bringing extensive experience in sales, marketing, branding, event planning and public relations to the job, his responsibilities will include managing all the association’s consumer and trade marketing efforts, including agency membership and training, collateral production and development, e-marketing and Web content and trade advertising. He will also take charge of CLIA’s annual National Cruise Vacation Month and World’s Largest Cruise Night and other CLIA promotional initiatives and programs.
As principal of Market Share, Inc. in Boca Raton, Smith was retained by leading travel companies as a consultant, motivational speaker and lecturer for over 20 years while he also held numerous executive positions in the industry. He served as senior vice president of industry relations for Auto Europe and vice president, sales and marketing for Delta Vacations/Certified Vacations Group and was president of GEM, the travel consortium based in Islip, New York. He also was regional director of sales for National Car Rental in New York. Smith began his career as a retail travel agent and teenage ski tour promoter.
For more information about CLIA, please visit www.cruising.org.