Cruise Lines International Association Takes 2016 Plan A Cruise Month Campaign Global

Apr 20, 2016

Cruise Lines International Association (CLIA), the unified voice and leading authority of the global cruise community, has announced its annual Plan a Cruise Month campaign (October) will become a global initiative, expanding upon previous year’s individual efforts from CLIA offices around the world.

"As the cruise industry continues to grow globally, the opportunity to expand Plan A Cruise Month internationally was a natural progression as we strive to raise consumer awareness about the unlimited choices cruising offers for every type of traveler,” said Cindy D’Aoust, president and CEO, CLIA. "While each region will create programs specific to their market, the Plan a Cruise Month brand will be used globally with the overall objectives to promote cruise travel, bring resources and tools to our travel agent community, and shine a spotlight on the global cruise industry.”

Plan a Cruise Month is being celebrated throughout North America, Australasia and Europe, with tailored efforts to meet the needs of each market. While the effort focuses on consumer awareness of cruise travel, it also is designed to highlight CLIA certified travel agents as the best way to book a cruise holiday as well as provide travel agents with the tools and resources to promote booking cruise travel to new and current clients.

“Travel agents play a vital role to the cruise industry as internationally more than 75 percent of cruises are reserved using a travel agent, therefore travel agent support and engagement is vital to the success of the Plan a Cruise Month,” said D’Aoust. The campaign provides a perfect platform for travel agents, cruise lines and industry partners to showcase that there is a cruise for every style and budget, and increase the number of people who take a cruise holiday.”

Plan a Cruise month will officially run through the month of October 2016. More details on the initiative, as well as tools and resources will be available in the coming months.  For additional information, please visit or contact your local CLIA office.

About Cruise Lines International Association (CLIA) – One Industry, One Voice

Cruise Lines International Association (CLIA) is the world’s largest cruise industry trade association, providing a unified voice and leading authority of the global cruise community. The association has 15 offices globally with representation in North and South America, Europe, Asia and Australasia. CLIA supports policies and practices that foster a safe, secure, healthy and sustainable cruise ship environment for the more than 23 million passengers who cruise annually and is dedicated to promote the cruise travel experience. Members are comprised of the world's most prestigious ocean, river and specialty cruise lines; a highly trained and certified travel agent community; and cruise line suppliers and partners, including ports & destinations, ship development, suppliers and business services. The organization’s mission is to be the unified global organization that helps its members succeed by advocating, educating and promoting for the common interests of the cruise community. For more information, visit or follow Cruise Lines International Association on CLIA Facebook and Twitter pages.

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