Cruise Lines International Association (CLIA) announced that Caroline Johnson has joined the organization as Senior Vice President, Membership Operations. Johnson will be responsible for leading membership strategy, planning and business operations in North America.
Johnson, who has been with CLIA for the last four months as a contractor, brings extensive experience in association and corporate leadership roles. Most recently, she was Senior Director, Marketing and Communications at Meetings Professional International (MPI) where she managed a department of 14 staff and built a unified brand by integrating consistent messages across all platforms, including a re-imagined member magazine and a robust social media strategy.
"The experience that Caroline brings with her to this new role is an ideal fit for CLIA," said Cindy D'Aoust, president and CEO, CLIA. "I have already seen the value that she has brought to our organization. Her operational expertise and depth of experience will help us enhance our CLIA Travel Agent Member service efforts and deliver on our promise to provide travel agents with the most valuable membership in the industry."
In her new role, Johnson will oversee the membership department, including the Member Services, Professional Development, Events, Membership and Trade Marketing teams. She will be responsible for all marketing and communications directed towards CLIA's Travel Agency and Agent Members.
About Cruise Lines International Association (CLIA) – One Industry, One Voice
Cruise Lines International Association (CLIA) is the world’s largest cruise industry trade association, providing a unified voice and leading authority of the global cruise community. The association has 15 offices globally with representation in North and South America, Europe, Asia and Australasia. CLIA supports policies and practices that foster a safe, secure, healthy and sustainable cruise ship environment for the more than 23 million passengers who cruise annually and is dedicated to promote the cruise travel experience. Members are comprised of the world's most prestigious ocean, river and specialty cruise lines; a highly trained and certified travel agent community; and cruise line suppliers and partners, including ports & destinations, ship development, suppliers and business services. The organization’s mission is to be the unified global organization that helps its members succeed by advocating, educating and promoting for the common interests of the cruise community. For more information, visit www.cruising.org or follow Cruise Lines International Association on CLIA Facebook and Twitter pages.