Cruise Lines International Association Announces 2016 Travel Agency and Individual Agent Member Programs and Benefits

Feb 04, 2016

Building upon the success of the Cruise Lines International Association (CLIA) North American Travel Agency and Individual Travel Agent member program in 2015, CLIA is offering a host of new benefits for its 2016 Agency and Individual Agent Membership (IAM) programs to ensure CLIA is providing members meaningful, practical and valuable resources to succeed.

As a thank you to members, CLIA today announced a special Valentine-themed promotion.  The "CLIA Loves Agents" promotion will give CLIA-Member travel agencies five chances to win a $100 American Express gift card when they enroll for 2016. Any agency who enrolls before February 15 will be entered in a random sweepstakes to win one of five $100 gift cards.

CLIA surpassed its North American goals and enrolled more than 9,000 travel agencies and 18,000 individual travel agent members in 2015, reinforcing CLIA's leadership as the largest travel agent member program globally.  To maximize membership value, CLIA conducted a member survey and incorporated the results into the updated 2016 member benefits.

New and Improved EMBARC ID

Based on member feedback, CLIA launched the new EMBARC (Enrolled Member Benefit And Recognition Card) ID, formally known as the CLIA Card, the official credential of the cruise industry and exclusively for CLIA Individual Agent members. The new EMBARC ID has been refreshed and rebranded to guarantee that CLIA members will be recognized throughout the industry.  

With more than 200 benefits associated with the EMBARC ID, CLIA members will have the most relevant and up-to-date offers the cruise industry has to offer. More importantly, new benefits will be added throughout the year.

CLIA members receive priority confirmation on FAM trips, seminars at sea and ship inspections on CLIA Cruise Line Member ships with the EMBARC ID. Members also obtain commission privileges and personal travel benefits with a variety of travel suppliers, including air consolidators, rental car companies, hotels, resorts, attractions and CLIA Global Cruise Line Members. A description of more detailed benefits can be found on

Different Memberships to Meet the Needs of All Travel Professionals  

CLIA offers two types of memberships for professional travel consultants to provide the credibility and education needed to thrive in the cruise industry.

CLIA Agency Membership can rapidly raise an agency's profile and reputation within the industry and offers agencies the opportunity to enroll as Silver, Gold or a Diamond level agency.

CLIA Individual Agent Members (IAM) enjoy a wide array of benefits and resources to assist with navigating the overall cruise industry, attracting more clients, earning professional certifications and increasing overall income.

Benefits range from exclusive news and content in the monthly Travel Agent Cruise News newsletter to tools featured in the members-only myCLIA section of Other benefits include CLIA Cruise tv, the CLIA Agent Finder and priority access to professional development opportunities not offered anywhere else in the industry.

With a wide-range of resources, CLIA members are given the tools and resources needed to achieve their business goals. To continue offering the best access to industry data, CLIA also developed a new State of the Cruise Industry online course to help members reach the highest level of industry knowledge.

Additionally, CLIA members receive a $100 discount on registration at the upcoming Cruise360 conference this June in Vancouver, British Columbia, the largest and official conference of the cruise industry.

"CLIA Agency and Individual Agent Membership provides increased credibility and is a must for travel professionals in the cruise industry," said Charles Sylvia, VP, Membership and Trade Relations. "Leveraging CLIA membership is key to setting yourself apart from the competition."

For more information and to enroll, click here.

Interested travel professionals can also discover the power of 2016 CLIA Individual Agent Membership by joining an informative webinar on February 11 at 1:00 p.m. EST. To register, click here

About Cruise Lines International Association (CLIA) – One Industry, One Voice

Cruise Lines International Association (CLIA) is the world’s largest cruise industry trade association, providing a unified voice and leading authority of the global cruise community. The association has 15 offices globally with representation in North and South America, Europe, Asia and Australasia. CLIA supports policies and practices that foster a safe, secure, healthy and sustainable cruise ship environment for the more than 23 million passengers who cruise annually and is dedicated to promote the cruise travel experience. Members are comprised of the world's most prestigious ocean, river and specialty cruise lines; a highly trained and certified travel agent community; and cruise line suppliers and partners, including ports & destinations, ship development, suppliers and business services. The organization’s mission is to be the unified global organization that helps its members succeed by advocating, educating and promoting for the common interests of the cruise community. For more information, visit or follow Cruise Lines International Association on CLIA Facebook and Twitter pages.


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Travel Industry & Marketing

Sarah Kennedy – Director, Public Relations
Tel: 703-628-7389 

Industry Policies/Regulatory & Legislative Issues

Catharine Montgomery – Director of Public Affairs
Tel: 202-759-6758