CRUISE LINES INTERNATIONAL ASSOCIATION (CLIA) LAUNCHES NEW AND IMPROVED WEBSITE

Jan 06, 2010

Greater Visual Appeal and Reorganized Content is Designed to Help Agents and Consumers Navigate with Ease

Fort Lauderdale, FL — January 6, 2010 —

Cruise Lines International Association (CLIA) today introduced a new and improved website designed to help travel agents and consumers navigate with ease. The site’s “Agency/Agent” and “Vacation/Consumer” sections have been completely redesigned, with a revamped “Regulatory” section to follow.

“It is no secret that travel agents and consumers increasingly turn to the Internet and websites for quick access to information,” said Jim Smith, CTIE, CLIA’s Director of Marketing. "We are pleased to introduce our re-designed website that is the direct result of listening to what our members requested. With further enhancements to come, the new website will ensure that CLIA member agencies as well as vacationers seeking information about cruising have a well-designed, efficient and enjoyable resource."

The new CLIA site features greater visual appeal, reorganized and newly displayed content, and enhanced navigation capabilities designed to maximize efficiency. The new look includes a redesigned “gateway” page, and in the Vacations section, a reformatted Travel Agency Finder including a superior Cruise Expert Locator, which identifies CLIA agents and their respective certification level by zip code.

"Agents will also benefit from enriched content and the sheer ease of use," said Smith.

For more information on CLIA and to experience the new website, please visit www.cruising.org. A separate public affairs portal, which was launched earlier this year, can be found by logging onto:www.CruiseIndustryFacts.com.

Press Contacts

Travel Industry & Marketing

Sarah Kennedy – Director, Public Relations
Tel: 703-628-7389 
skennedy@cruising.org 

Industry Policies/Regulatory & Legislative Issues

Catharine Montgomery – Director of Public Affairs
Tel: 202-759-6758
cmontgomery@cruising.org