Feb 10, 2010

June 2-6 Conference in Vancouver Provides Valuable Opportunities for “Fast Track” Training and Certification with a choice of 15 CLIA Seminars and the opportunity to earn up to 135 CLIA Certification credits

Fort Lauderdale, FL — February 10, 2010 —

Cruise Lines International Association (CLIA) is taking advantage of its cruise3sixty, the industry’s leading annual conference and trade show, to provide travel agents with more opportunities to learn and become Certified in the shortest amount of time. This year’s cruise3sixty, to be held in Vancouver June 2-6, will offer 15 CLIA seminars, including two which are brand new and will debut at cruise3sixty, and the opportunity to earn up to 135 Certification credits – the most available anywhere – as well as ship inspections, panel discussions, cruise line product briefings, cruise booking demonstrations, product and destination workshops and much more.

“During challenging times, there is nothing more important than being fully prepared and thoroughly knowledgeable. This year’s cruise3sixty offers agents an incomparable opportunity to advance their business skills, master their knowledge of cruising and qualify themselves as Certified by CLIA, a recognition that consumers consistently say they value and depend upon,” said Terry L. Dale, CLIA’s president and CEO. Registrations for cruise3sixtyare filling up quickly and CLIA expects another sell-out, for the sixth year in a row.

Particularly relevant to today’s business environment, the two new seminars at cruise3sixty are the three-hour program “Getting Connected: A Primer on Social Media Networking,” and the 90-minute session, “Selling Successfully Across Cultures.” Among the other seminars are sessions covering presentation skills, business plans, building client loyalty, special interest marketing, principles of professional selling, relationship management, understanding groups and others. Agents who enroll in the CLIA “Institute Track” of cruise3sixty programming can earn up to 135 Certification credits during the course of the event but seminars are open to all delegates, enrolled in Certification or not.

In addition, participants will have the benefit of hearing from outstanding leaders in business and the cruise industry during general sessions, and take part in panel discussions, including “The Small Ship Experience Delivers Big Rewards,” and “Redefining Luxury in a New Economy.”

Other educational features of cruise3sixty include:

  • Ship inspections of the Alaska fleet representing several CLIA member lines
  • 50-minute product and destination workshops showcasing top cruise destinations and innovative cruise-related products
  • The American Express Technology Center: 50-minute workshops offering hands-on, practical experience with the latest travel technology
  • Booking demonstrations offered by CLIA member lines ensuring that agents derive maximum benefits from the latest booking technologies
  • Cruise line product briefings

CLIA’s education and training programming will be supplemented by plentiful opportunities for valuable networking at general sessions and important social events like the always popular CLIA Hall of Fame dinner. Nominations for this year’s inductees will open next month. And, this year’s cruise3sixty participants will have the extraordinary pleasure of being in the audience for Blue Man Group, presented by Norwegian Cruise Line, along with 42Five, presented by Celebrity Cruises, a five-part cappella group from Florida that has set new boundaries for vocal performance. This year’s event will also honor the outstanding women that have made major contributions to business and the cruise industry.

Press Contacts

Travel Industry & Marketing

Sarah Kennedy – Director, Public Relations
Tel: 703-628-7389 

Industry Policies/Regulatory & Legislative Issues

Catharine Montgomery – Director of Public Affairs
Tel: 202-759-6758