Today, Cruise Lines International Association (CLIA) released the Travel Agent Cruise Industry Outlook Report, revealing that North American travel agents expect to see notable growth in the number of cruises people take in 2016 as well as an increase in passenger spending.
The report, which was conducted at the end of 2015, is the first in what will be a quarterly research study from CLIA, designed to forecast trends in the cruise industry among the travel agent community.
At the end of 2015, CLIA released its 2016 State of the Cruise Industry which projected another strong year with 24 million passengers expected to take a cruise in 2016, up from 23 million in 2015. Travel Agents agree with this outlook, as 83 percent expect their sales volume to increase in the coming year. The report also showed cruises are experiencing the greatest increase in booking in both ocean and river cruising when compared to other travel.
Of note, Travel Agents shared that more multigenerational families are embarking on cruises - a trend that benefits the cruise industry long term as the cruise habit will become ingrained in younger consumers.
"As the cruise industry continues to grow, the travel agent community is invaluable in helping us understand the strength of the business and perceptions in the marketplace," said Cindy D'Aoust, Acting CEO, CLIA. "Our travel agent community is on the frontline with consumers which is why we felt it was important for us to create this quarterly Travel Agent Cruise Industry Outlook to aggregate and track their insights."
Travel Agents who would like to participate in the quarterly surveys are encouraged to email CLIAresearchpanel@cruising.org.
The full report is available at: http://www.cruising.org/TA-Outlook.
About the Travel Agent Cruise Industry Outlook
The CLIA Travel Agent Cruise Industry Outlook report is a quarterly study conducted by CLIA. The data and research are compiled based on online survey responses from the CLIA Travel Agent Research Panel, which consists of 700 travel agents.
About Cruise Lines International Association (CLIA) – One Industry, One Voice
Cruise Lines International Association (CLIA) is the world’s largest cruise industry trade association, providing a unified voice and leading authority of the global cruise community. The association has 15 offices globally with representation in North and South America, Europe, Asia and Australasia. CLIA supports policies and practices that foster a safe, secure, healthy and sustainable cruise ship environment for the more than 23 million passengers who cruise annually and is dedicated to promote the cruise travel experience. Members are comprised of the world's most prestigious ocean, river and specialty cruise lines; a highly trained and certified travel agent community; and cruise line suppliers and partners, including ports & destinations, ship development, suppliers and business services. The organization’s mission is to be the unified global organization that helps its members succeed by advocating, educating and promoting for the common interests of the cruise community. For more information, visit www.cruising.org or follow Cruise Lines International Association on CLIA Facebook and Twitter pages.