CLIA MEMBERERSHIP CONTINUES TO GROW, DIVERSIFY WITH ADDITION OF LOUIS CRUISES

Apr 05, 2011

As 26th Member Line, Mediterranean-based Company Offers New Sales Opportunities for North American Travel Agents and More Choice for Consumers

Fort Lauderdale, FL — April 5, 2011 — Cruise Lines International Association (CLIA) is welcoming its newest member line, Cyprus-based Louis Cruises, as a reflection of the further diversity of cruise experiences available throughout the world to North American consumers and their travel agents. Specializing in the Mediterranean, the decision by Louis Cruises to join CLIA points to the increasing size and importance of the European market as the cruise industry continues to globalize operations.

“We are delighted and heartened by the decision of one of Europe’s most important cruise companies to join CLIA,” said Christine Duffy, the association’s president and CEO. “Even as internationally sourced passengers, particularly those from Europe, continue to grow in numbers on CLIA-member lines, North American travelers are increasingly looking for new cruise destinations. Louis Cruises will give those vacationers, and CLIA’s member travel agencies, a whole new range of options for Mediterranean cruises.”

“This affiliation constitutes a rewarding recognition for the 25-year-long successful history of Louis Cruises and the efforts of the more than 8,500 employees with hundreds of Greek officers and crew that are employed aboard the Louis Cruises fleet as well as to the thousands of dedicated members of staff that Louis Group employs in Greece and Cyprus. It is their continued commitment to excellence that made Louis Cruises a leading choice for vacations throughout the Mediterranean,” said Costakis Loizou, Executive Chairman of Louis Group and CEO of Louis Cruises.

Louis Cruises programs are designed to provide travelers a complete destination experience in the Mediterranean from the grandeur of Ancient Greece and the legendary Greek Isles to the most celebrated splendors of Italy, and from the sophistication of France and the treasures of Spain, to the lively ambiance of Malta and the intrigue of Turkey. Operating ships of the optimum size for the region, the company is able to take passengers into smaller island ports with ease. This spring, Louis is introducing the Louis Majesty to the Eastern Mediterranean, offering upgraded quality and capacity for the line’s 3 and 4 night cruises, and further stimulating the growth of cruising in the region.

For more information about CLIA and its member lines, please visit www.cruising.org.

About Louis Group
Louis Group is the leading tourism organization in the Eastern Mediterranean, actively involved in cruising as well as the hotel industry.

The Louis fleet comprises of 9 cruise ships, operating cruises from the ports of Piraeus (Greece), Genoa (Italy), Marseilles (France) and Limassol (Cyprus).  Louis Cruises has departures from the ports of Genoa and Marseilles to the West Mediterranean, North Africa as well as to the Eastern Mediterranean. From the port of Piraeus, Louis Cruises sails to the Greek islands and Turkey. Louis Cruises also operates cruises from Limassol to the Eastern Mediterranean, the Adriatic and the Black Sea. Two of the cruise ships of Louis Cruises are chartered to Thomson Cruises of TUI Travel plc. 

Louis Hotels owns and operates 19 four and five star hotels, nine of which are located on Greek Islands, and 10 in Cyprus, including the Hilton Park Nicosia in the capital. For more information on Louis Group and its subsidiaries, please visit our websites on www.louiscruises.com and www.louishotels.com.

Press Contacts

Travel Industry & Marketing

Sarah Kennedy – Director, Public Relations
Tel: 703-628-7389 
skennedy@cruising.org 

Industry Policies/Regulatory & Legislative Issues

Catharine Montgomery – Director of Public Affairs
Tel: 202-759-6758
cmontgomery@cruising.org