Cruise Lines International Association (CLIA) hosted its second annual Port & Destination Summit in Hamburg, Germany, at Hamburg Messe, one day before the city hosts the Seatrade Europe Cruise Convention.
The Port & Destination Summit brought together more than 200 delegates from 28 countries, representing port authorities, destinations, shore excursion operators and port agents, and included nearly 50 cruise line executives. Based on the success of last year’s Port and Destination Summit in Barcelona, Spain, the event was designed to create a meaningful dialogue on the port and destination community’s role to the growth of the global cruise industry, and included roundtable discussions, presentations and concurrent sessions. Participants also had multiple opportunities to network with industry leaders and influencers.
Keynote speakers included Pierfrancesco Vago, Executive Chairman of MSC Cruises and CLIA Europe Chairman, Adam Goldstein, President and COO of Royal Caribbean Cruise Ltd. and CLIA Global Chairman, and Cindy D’Aoust, CLIA Acting CEO. The key theme of the Summit was the importance for cruise lines, ports and destinations to continue working and growing together for both the sustainability and growth of the global cruise community.
Based on member feedback, the 2015 Summit was extended a second day and included a new social event – a Dinner River Cruise. Interactive Itinerary Planning Workshops were also added to the agenda to promote knowledge sharing, and a better understanding of the choices and complexities faced by cruise lines when considering their ports of call.
“With the global cruise industry achieving strong year-over-year growth, CLIA member cruise lines are continuously launching new and exciting itineraries around the world,” said D’Aoust. “Creating opportunities for dialogue between the cruise lines and port and destination community is critically important to the industry’s growth, as cruise itineraries play a key role in appealing to new and existing consumers.
“After Barcelona’s success, we are delighted with this year’s Port & Destination Summit. This platform has given all stakeholders a unique opportunity to engage on key, relevant topics,” said Giora Israel, Senior Vice President for Global Port and Destination Development at Carnival Corporation and Chairman of CLIA’s Global Port & Destination Committee. “The Summit format created an engaging and open dialogue between cruise line executives and the port and destination community more than ever before, and has further strengthened these key business relationships.
CLIA’s next flagship event is The CLIA Executive Partner Summit on 27-29 October in Miami, Florida. The event will include a Port & Destination Forum as well as a Technical & Regulatory Forum. More information can be found at http://cruising.org/about-the-industry/events/2015-clia-executive-partner-summit.
About Cruise Lines International Association (CLIA) – One Industry, One Voice
Celebrating its 40th Anniversary in 2015, Cruise Lines International Association (CLIA) is the unified voice and leading authority of the global cruise community. As the largest cruise industry trade association with 15 offices globally, CLIA has representation in North and South America, Europe, Asia and Australasia. CLIA’s mission is to support policies and practices that foster a safe, secure, healthy and sustainable cruise ship environment for the more than 22 million passengers who cruise annually, as well as promote the cruise travel experience. Members are committed to the sustained success of the cruise industry and are comprised of the world’s most prestigious ocean, river and specialty cruise lines; a highly trained and certified travel agent community; and other cruise industry partners, including ports, destinations, ship developers, suppliers, business services and travel operators. For more information, visit www.cruising.org, or follow Cruise Lines International Association on the CLIA Facebook and Twitter fan pages.
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