Dec 12, 2013

Cruises Positioned as Ideal Choice for Motivational Events and Incentives as CLIA Member Lines Show Commitment to the Market with Training and More

Fort Lauderdale, FL — December 12, 2013 —
Cruise Lines International Association (CLIA) partnered with the Society of Incentive Travel Executives (SITE) to educate and promote cruising during the network of meeting and event professionals’ annual Global Conference which took place in Orlando this week.  Eleven CLIA Cruise Line Members came together to sponsor the SITE Global Conference with opportunities for attendees to expand their knowledge on the variety of cruise ship options, from luxury to contemporary, and to review the benefits for both the corporate and the meeting planner of selecting a cruise ship.  This was the first year the cruise industry has had a major presence at the conference, including CLIA Vice President, Business Development Didier Scaillet as a keynote speaker during a CLIA breakfast.

“Cruising offers tremendous ROI in terms of budget, efficiency and motivation for groups,” says Scaillet.  “CLIA is the industry leader for cruising and is committed to helping the meeting and incentive industry grow its business and find new opportunities for success.” 

CLIA President & CEO Christine Duffy adds:  “CLIA is here to provide assistance and information for incentive travel professionals to make their job easier when planning motivational events and selecting the right cruise for their corporate group.”

The SITE event, which took place Dec. 7-10, 2013, included 400 motivational events and incentive travel professionals representing more than 250 industry organizations from 47 countries.

In addition to CLIA’s keynote session on the “Current State of the Cruise Industry and Its Strategic Efforts with the Meetings, Events and Incentives Community,” the SITE Global Conference offered, in partnership with CLIA, several options for planners to deepen their knowledge and understanding of booking corporate groups on cruise ships.  A breakout session from industry leaders on cruise line current and future trends and diversity and innovation of today’s cruise ship product was moderated by Scaillet, as well as CLIA providing four hours of learning sessions for a Cruising and Incentives Certificate Course.  A  pre-conference cruise and conference cruise ship tours also represented a major commitment by the cruise industry to deepen the knowledge of planners for new avenues of sales.   CLIA Member Cruise Lines participating in the event included Carnival, Celebrity, Holland America Line, Norwegian, Oceania, Regent Seven Seas, Royal Caribbean, SeaDream, Seabourn, Silverseas Cruises and Windstar.

During Scaillet’s keynote speech he stressed that cruising for meetings and incentive groups represent exceptional value as a cost-effective, all-inclusive option with room, meals  (with customized menus available), daily entertainment, shipboard recreation and activities, travel from destination to destination, and conference facilities with AV equipment, and décor all included in the budget.

“Innovation on ships is a major selling point for the incentive market, with cruise lines pulling out the stops with the latest and greatest in entertainment, especially big brand partnerships, onboard recreation, dining, including celebrity chefs and signature restaurants and many more exciting options and amenities that all add to the exceptional value concept,” says Scaillet. “Most ships now have dedicated meeting space, and program coordinators, as well as state-of-the-art amphitheaters with top AV equipment and connectivity. It all adds up to a very impressive product for groups.”

The breakout session on cruise trends included results from the International SITE Foundation Cruise Study. An overwhelming majority of survey takers felt that incentive group guests, individual incentive travelers and meeting/conference group guests would occasionally prefer a cruise over a land program. The vast majority also stated they would recommend a cruise ship for incentive group events, individual incentive events and meeting/conference group events. Almost half (49.8 percent) strongly agreed with the statement “I (or my customers) find cruising to be both highly memorable and motivational.” The most popular regions where survey takers listed they or their customers would most like to cruise were the Mediterranean (85.3 percent) and the Caribbean (82.6 percent).

“These results indicate such a strong interest in cruising for corporate events that we predict this market to increase year to year, especially with CLIA and its Cruise Line Members doing everything we can to help meeting professionals provide the best options and service to their clients,” says Duffy.

Exceptional cruise product choice — from cruise ship size, itinerary and length of cruise to more home ports making it easier than ever to travel to and from embarkation/disembarkation — continues to grow with 73 new ships and 33 percent more total cruise capacity in the last five years, according to CLIA. By 2018, another 14 ships will be added to the worldwide offerings. North America is still the dominant cruise passenger market, but the trend is growing around the world, with more and more Europeans and soon, Asians, opting to cruise. Rising growth and deployment internationally specifically includes an increase of over 300 percent capacity in Asia and 155 percent capacity in Australasia alone in the last five years.

For expert advice, travel planners can turn to CLIA to help select the ship with the features that will create the ideal meeting or incentive for their groups. For further information, please visit

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