CLIA, American Express Team Up for “World's Largest Cruise Night” Travel Agent Offer

Sep 15, 2008

Fort Lauderdale, FL — September 15, 2008 — CLIA’s World’s Largest Cruise Night (WLCN) is just around the corner – October 16 – and travel agents have a new incentive for taking part- an offer from American Express that puts money in their pockets.

Every time the client of a participating CLIA-member travel agent makes a booking of $2,400 or more with any CLIA-member cruise line, the agent will receive a $10 value American Express-branded prepaid card. Payment must be made on any American Express Card and the booking window to qualify is between October 16, 2008 and October 23, 2008.

All participating agents have to do is visit CLIA’s online WLCN Resource Center in the Travel Agent area at: www.cruising.org and fill in the American Express Booking Bonus form to redeem for a reward card.

“World’s Largest Cruise Night is an exceptional opportunity for travel agents to dramatically increase their cruise sales and we are delighted that one of our favorite and most loyal partners, American Express, has joined this year’s effort to make WLCN 2008 the very best ever. I hope every travel agent will take advantage of this generous offer,” said Terry L. Dale, president and CEO of CLIA.

“American Express is delighted to support CLIA’s World’s Largest Cruise Night,” said Vincent Campana, vice president, travel and entertainment industries, American Express. “This is a fantastic opportunity for Cardmembers to enjoy the world of cruises, and for agents to earn an additional incentive at the same time.”

WLCN has gotten bigger and better every year. In 2007, some 4,000 agents participated in WLCN events and online Virtual WLCN promotions estimated to have generated almost 35,000 bookings, $43.3 million in sales and over $5.8 million in commissions. Over 3,000 agencies participated in Virtual WLCN promotions, sending email invitations to consumers inviting them to visit a customized Web site with cruise line videos, agency contact information and special offers. Nearly 200 agencies not only chose the Virtual WLCN option but conducted “brick and mortar” WLCN events as well, attended by more than 45,000 consumers. All of Liberty Travel’s 200 locations participated with store events. The 2007 results represented a 20 percent increase over the previous year and this year sales are expected to be even higher.

Press Contacts

Travel Industry & Marketing

Sarah Kennedy – Manager, Public Relations & Marketing
Tel: 703-628-7389 
skennedy@cruising.org 

Industry Policies/Regulatory & Legislative Issues

Catharine Montgomery – Director of Public Affairs
Tel: 202-759-6758
cmontgomery@cruising.org