Cruise Lines International Association (CLIA) is excited to announce that Charles Sylvia will be joining CLIA on March 2, 2015, as Vice President of Trade Relations.
Sylvia will work directly with travel agencies and agents, focused on CLIA member engagement and retention. He will be the primary liaison to CLIA’s Diamond and Gold Premium travel agency members, which is comprised of the largest travel agencies, hosts and consortia, and the sales and trade relations executives at CLIA member cruise lines. Additionally, Sylvia will drive the continued enhancement of the agent professional development and certification programs. He will report directly to Cindy D’Aoust, Executive Vice President, Membership and Operations.
Sylvia has more than 20 years of experience in cruise marketing and sales, including the role of a travel agent. Most recently, Sylvia held a leadership role in client services at Access TCA, a global exhibit, meetings and events agency headquartered in Boston. At Access TCA, he built and managed their corporate events at sea portfolio, and led a team of dedicated meeting planners in producing custom meetings, incentives, conferences and events aboard cruise ships for Access TCA’s corporate clients.
“Charlie will be a strong addition to the CLIA team. He has an extensive understanding of the travel agent and agency community as well as the cruise industry,” said D’Aoust. “Charlie’s primary focus will be to act as a liaison and ensure all travel agents maximize their CLIA membership, and his first 90 days will be focused on meeting and engaging with our key travel agency and agent partners.”
“I am beyond excited to begin my role at CLIA, as I have a love for travel agents and the cruise industry. Throughout my career, I’ve been an advocate of CLIA and understand the important role CLIA plays to help agents be successful,” said Sylvia. “CLIA’s new travel agency and agent membership program offers a powerful and unique value proposition. I look forward to working with our agencies and agents to help them maximize the incentives and benefits the program delivers.”
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About Cruise Lines International Association (CLIA) – One Industry, One Voice
Celebrating its 40th Anniversary in 2015, Cruise Lines International Association (CLIA) is the unified voice and leading authority of the global cruise community. As the largest cruise industry trade association with 15 offices globally, CLIA has representation in North and South America, Europe, Asia and Australasia. CLIA’s mission is to support policies and practices that foster a safe, secure, healthy and sustainable cruise ship environment for the more than 23 million passengers who cruise annually, as well as promote the cruise vacation experience. Members are committed to the sustained success of the cruise industry and are comprised of the world’s most prestigious ocean, river and specialty cruise lines; a highly trained and certified travel agent community; and other cruise industry partners, including ports, destinations, ship developers, suppliers, business services and travel operators. For more information, visit www.cruising.org or www.cruiseforward.org or follow Cruise Lines International Association on Facebook and Twitter pages.