Cruise Lines International Association Offers Travel Agents Tools, Tips and Techniques to Leverage National Plan a Cruise Month

Aug 26, 2015

Cruise Lines International Association (CLIA), the unified voice and leading authority of the global cruise community, has announced October is National Plan a Cruise Month. Through the multi-dimensional campaign, the cruise industry has come together to help everyone fall in love with cruising by featuring unprecedented cruise vacation offers – from chances to win dream cruise vacations each day of the month and discovering new cruises and destinations to receiving the best cruise deals and promotions.

To help travel agencies and agents leverage National Plan a Cruise Month, CLIA is providing travel agents with all of the tips, tools and techniques to encourage prospects and clients to plan a cruise, whether they are new-to cruise or returning to a vacation at sea.

Travel Agent Toolkit Available

CLIA has launched a toolkit that is complete with assets to help travel agencies and agents promote the campaign and reach out to new and existing clients. The kit is available to CLIA member travel professionals at and includes:

  • Press Release - A customizable press release that agencies can send to local media
  • Social Posts - Customizable posts to use on social media sites (Facebook and Twitter)
  • Email – Customizable email template to send to prospects
  • Cruise Deals and Promotions - Details about special deals and promotions from CLIA Cruise Line members
  • Logos, Visuals – All the necessary graphics to promote the campaign

Webinar and Twitter Chat

In addition to the toolkit, travel agents can participate in the National Plan a Cruise Month Webinar taking place on Friday, August 28 at 11:00 a.m. EDT, hosted by CLIA and moderated by Charles Sylvia, CLIA vice president of membership and Lorri Christou, senior vice president of strategic marketing and communications. Travel agents can log on to for more information.

Also, on Wednesday, September 30, from noon to 2:00 p.m. EDT, using the hashtag #CruiseMonth, travel agents can participate in the Travel Agent National Plan A Cruise Month Twitter Event to tweet along with CLIA for a chance to win great prizes like exclusive cruise line experiences, professional development opportunities from CLIA and luggage.

“CLIA and the cruise industry never loses sight of the fact that our success is directly tied to the travel agent community,” said Cindy D’Aoust, Acting CEO, CLIA. “National Plan a Cruise Month is an exciting way to introduce travelers to the cruise vacation experience and we looking forward to working with our travel professional partners on this exciting campaign.”

Deals and Promotions

During National Plan a Cruise Month, several cruise lines have announced amazing offers to entice vacation planners to book a cruise and CLIA travel agents have access to these deals through the National Plan a Cruise toolkit at Promotions include offers as high as $1,500 off per couple on a popular river cruise to free upgrades, onboard spending money and even signature beverage packages valued at $1,400. To take advantage of the National Plan a Cruise Month cruise line deals and promotions as well as the expertise from travel agents, CLIA will drive consumers to a CLIA-certified cruise specialist at


About Cruise Lines International Association (CLIA) – One Industry, One Voice

Celebrating its 40th Anniversary in 2015, Cruise Lines International Association (CLIA) is the unified voice and leading authority of the global cruise community. As the largest cruise industry trade association with 15 offices globally, CLIA has representation in North and South America, Europe, Asia and Australasia. CLIA’s mission is to support policies and practices that foster a safe, secure and healthy cruise ship environment for the more than 22 million passengers who cruise annually, as well as to promote the value, desirability and affordability of the cruise vacation experience. Members are comprised of the world’s most prestigious ocean, river and specialty cruise lines; a highly trained and certified travel agent community; and cruise line suppliers and partners, including ports & destinations, ship development, suppliers and business services, committed to the sustained success of the cruise industry. For more information on CLIA, the cruise industry, and CLIA-member cruise lines and travel agencies, visit or or follow Cruise Lines International Association's on the CLIA Facebook and Twitter fan pages.

Press Contacts

Travel Industry & Marketing

Sarah Kennedy – Manager, Public Relations & Marketing
Tel: 703-628-7389 

Industry Policies/Regulatory & Legislative Issues

Catharine Montgomery – Director of Public Affairs
Tel: 202-759-6758