Cruise Lines International Association (CLIA) announced that Marla Phaneuf has joined the organization as Vice President, Strategic Partnerships, North America. Phaneuf will be responsible for CLIA’s strategic alliances and work with partners to ensure member engagement and satisfaction.
Phaneuf brings more than two decades of leadership experience to the role and joins CLIA from Celebrity Cruises where she served as Team Director for the New England region. At Celebrity Cruises, she worked to build brand awareness and has an extensive background in generating new business and increasing sales. Prior to her role at Celebrity Cruises, Phaneuf worked at the American Automobile Association (AAA) and owned a travel agency.
“Marla’s drive and passion for building successful partnerships and teams, coupled with her impressive background in the cruise industry, will be an incredible addition to our team,” said Cindy D’Aoust, Acting CEO, CLIA.
As Vice President of Strategic Partnerships, Phaneuf will oversee all business development and retention strategies, including identifying and marketing the value of CLIA to potential Executive Partners. She also will develop strategic marketing alliances with organizations that focus on CLIA North America travel agent community.
About Cruise Lines International Association (CLIA) – One Industry, One Voice
Celebrating its 40th Anniversary in 2015, Cruise Lines International Association (CLIA) is the unified voice and leading authority of the global cruise community. As the largest cruise industry trade association with 15 offices globally, CLIA has representation in North and South America, Europe, Asia and Australasia. CLIA’s mission is to support policies and practices that foster a safe, secure and healthy cruise ship environment for the more than 22 million passengers who cruise annually, as well as to promote the value, desirability and affordability of the cruise vacation experience. Members are comprised of the world’s most prestigious ocean, river and specialty cruise lines; a highly trained and certified travel agent community; and cruise line suppliers and partners, including ports & destinations, ship development, suppliers and business services, committed to the sustained success of the cruise industry. For more information on CLIA, the cruise industry, and CLIA-member cruise lines and travel agencies, visit www.cruising.org or www.cruiseforward.org or follow Cruise Lines International Association's on CLIA Facebook and Twitter pages.