‘You Deserve a Cruise’ Take a Break – It’s Good For You, Good For Your Country, It’s Affordable and You’ve Earned it

Jun 08, 2009

Summer-Long Cruise Industry Promotion Highlights Therapeutic Value of Vacationing, Unprecedented Cruise Values and Special Offers

Fort Lauderdale, FL — June 8, 2009 — “When times are tough, a well-deserved vacation is essential therapy; it even helps your country, and there is no easier, more enjoyable and affordable way to reconnect, reflect and renew, than on a cruise.” That is the key message of the summer-long “You Deserve a Cruise” promotion just announced by Cruise Lines International Association (CLIA) and its member lines.

From today through August 31, 2009, families, singles, seniors, first-time cruisers, honeymooners and groups of all descriptions will discover the important therapeutic benefits of vacationing as they take advantage of unprecedented cruise values, the latest savings and special cruise incentives. 23 CLIA member cruise lines and thousands of CLIA-member travel agents are participating to tell consumers across the country that it is okay to travel – that the travel industry is vital to the economy, and they deserve to put daily worries on hold and take a break.

Globally, travel and tourism contributes $5.47 trillion to national economies and employs over 220 million people, according to the World Travel & Tourism Council (WTTC). The United States ranks number one in total size of its travel industry, contributing $1.37 trillion, approximately one quarter of the world total, and employing 13.8 million, WTTC says. And the North American cruise industry, according to independent studies done for CLIA, alone contributes over $40 billion to the U.S. and Canadian economies in total economic impact, creating jobs for over 380,000 North Americans. Clearly, the positive economic impact of people traveling for pleasure or business is significant. At the same time, research, surveys of consumer attitudes and trends, and health professionals increasingly point to the beneficial effects of vacationing. Combined, these realities provide good cause to encourage consumers to take the break they deserve.

“Now more than ever, a vacation is what people really need – a break from everyday stresses to get in touch with themselves, their families and what’s important, to reflect on the next steps which could be life-changing, and to renew physically and emotionally,” said Terry Dale, CLIA’s president and CEO. “We are living in challenging times; we deserve the opportunity to reward ourselves while at the same time making a small contribution to the country’s well-being as well. And, with the incredible, never-seen-before, and likely never to be seen again, values offered by CLIA member lines today, what better time could there be to get some ‘cruise therapy?’”

Dr. David Hubschmitt, a New Jersey-based psychologist specializing in depression, agrees that vacationing during stressful times can be a good remedy. “A well-timed vacation may offer significant benefits for mental health. The relaxation provides a much-needed change of gears in a time-starved society, and may be an ideal time to reconnect with loved ones traveling with you. For those traveling alone, vacations may lead to a higher level of self discovery.”

A well-chosen vacation, according to experts, offers significant benefits and opportunities, including:

  • Relaxation, shifting gears and change of scenery are good for one’s health – physical, mental and spiritual
  • There is no better time or setting for reconnecting with family and friends and renewing relationships
  • A vacation is an opportunity to discover or rediscover oneself
  • There’s no better time to recharge and re-energize and to look forward with confidence and enthusiasm
What makes a cruise the perfect vacation therapy? Exceptional ease of planning and the convenience of having a “home away from home” for the length of the trip, for starters, plus inclusive pricing that means excellent value for money spent. The diversity of cruise experiences available means that there is a vacation for every taste, interest and budget. With more than 30 domestic ports of embarkation, millions of Americans are also within driving distance of a cruise. And, most important, CLIA member lines are doing everything they can to create irresistible incentives to cruise.

Here is a sampling of “You Deserve a Cruise” Special Value Offers (restrictions and limitations may apply; it is important to visit CLIA’s “You Deserve a Cruise” Web page at www.cruising.org/youdeserveacruise, or individual cruise lines’ Websites for more information). And, as always, the very best resource for planning your cruise vacation is a CLIA member travel agency and a CLIA Certified Cruise Counsellor. To find a CLIA member near you, visit www.cruising.org.

AMAWATERWAYS: The great values available at AMA Waterways are too numerous to list; see a CLIA-member travel agency for the current specials for this month. A 5 percent Early Booking Discount applies to all new individual 2010 bookings made by July 31, 2009.

AMERICAN CRUISE LINES: Free upgrades – Reserve a stateroom on a 2009, 10-Night Grand New England Cruise between June 8 and August 31, 2009 and receive a free category upgrade. Certain restrictions do apply. Please call your CLIA travel agent or American Cruise Lines for details.

AZAMARA CRUISES: Book today to enjoy veranda suites for ocean view rates and 14-day cruises starting at $1,549. Book select 2009 Europe and 2009/2010 Asia sailings by June 30, 2009 and enjoy a price protection offer.

CARNIVAL CRUISE LINES: It pays to plan ahead - Carnival's Early Saver program is about making sure you get the lowest rate. Book a three- to five-day cruise three months in advance, or a six-day or longer cruise five months in advance, and you are assured the lowest rate. In the unlikely event you do find a lower Carnival-advertised rate after you book the cruise, Carnival will honor it and adjust their rate accordingly.

CELEBRITY CRUISES: Enjoy rates as low as $64 per day for Alaska, Europe and Trans-Panama Canal cruises. Price protection applies to bookings made June 1 - 30, 2009 for select Alaska, Europe and Panama Canal sailings.

COSTA CRUISES: Two (2) category cabin upgrade on Caribbean sailings between November 2009 and April 2010 aboard the Costa Atlantica and Costa Fortuna. Visit www.cruising.org/youdeserveacruise to download your two category upgrade coupon. Visit a CLIA member travel agency to book your cruise.

CRYSTAL CRUISES: Crystal Cruises' new All Inclusive – As You Wish promotion extends up to $2,000 in shipboard credits to spend any way guests choose on nearly every voyage for 2009 and 2010.

CUNARD LINE: Thirty percent off Early Booking Fares on Queen Mary 2 and Queen Victoria 2010 World Cruise (Full), Liner & Segment Voyages. The offer equates to sailing one month free when booking the Full World Cruise.

DISNEY CRUISE LINE: Book a verandah stateroom and receive up to $700 onboard credit on an exciting seven-night Caribbean Cruise. Offer is available on most sailings June 20 - August 8, 2009. Visit your CLIA member travel agency and book a verandah stateroom during a four-night sailing and receive up to a $400 onboard credit on most sailings June 28 - August 9, 2009, or a three-night sailing to receive up to a $300 onboard credit on most sailings June 25 - August 6, 2009.

HOLLAND AMERICA LINE: 2010 EARLY ADVANTAGE…The sooner you book, the greater the benefits! Take advantage of these early advantage incentives: Best Stateroom Selection – Get first choice of staterooms and suites at reduced fares! Reduced Deposits – Receive 50 percent off your deposit for each booked cruise; Third or Fourth Guest Savings – No deposits required PLUS reduced fares on select sailings; Savings on Hotels – Save 25 percent on pre- and post-cruise hotel packages.

HURTIGRUTEN: Two For One Special Offer - Book selected 12-, seven- or six-day Norwegian Coastal voyages departing September through December 2009, and your companion travels FREE!

MSC CRUISES: Europe Balcony Blowout – Balcony staterooms from $999 per person (savings of 60 percent), plus “Kids Sail Free.” Hurry, offer ends June 30, 2009. Sparkling Caribbean Cruises from $399, plus “Kids Sail Free.” Space Limited.

NORWEGIAN CRUISE LINE: The great values available on NCL are too numerous to list – see your CLIA member travel agent or to see our weekly “Hot Deals” visithttp://www.ncl.com/nclweb/hotdeal/specialOffers.html

OCEANIA CRUISES: Oceania Cruises is pleased to announce the launch of its new 2010 European Collection of Sailings in conjunction with its best introductory offer yet of $2,000 price reduction off Two for One cruise fares, with free airfare per stateroom on all 2010 sailings to Europe.

PAUL GAUGUIN CRUISES: Reserve by July 31, 2009 and save up to 45 percent, plus receive Two-for-One roundtrip airfare or free roundtrip airfare from LAX on select cruises.

PRINCESS CRUISES: Effective June 15, 2009 - The Princess Balcony Bonanza® is back for a limited time only! Enjoy a free upgrade to a balcony stateroom on a wide selection of cruises to destinations around the world in 2010. Your Princess balcony stateroom provides the perfect vista to take in all the memorable sights you will encounter on your cruise. With savings of up to $1,400 per couple there is no better time to escape completely with Princess Cruises!

REGENT SEVEN SEAS CRUISES: In addition to all 2010 voyages featuring Two-for-One savings, FREE Air and FREE Unlimited Shore Excursions, you can now save up to an additional $1,000 per guest ($2,000 per suite) when you book by September 30, 2009. Plus, guests sailing in upper suite categories (MS-C) receive FREE Roundtrip Business Class Air.

ROYAL CARIBBEAN INTERNATIONAL: Book by July 24, 2009 and receive up to $100 Onboard Credit per person for select Fall Caribbean Sailings. Visit www.cruising.org/youdeserveacruise to view applicable sailings and offer conditions. More great offers and specials will be made available during the CLIA “You Deserve to Cruise” promotion.

THE YACHTS OF SEABOURN: For cruises departing throughout 2009 and early 2010, The Yachts of Seabourn offers its Yachting Collection, a value-packed array of voyages at savings of up to 65 percent off brochure fares. Imagine enjoying a seven-day Mediterranean vacation aboard the top-rated Yachts of Seabourn for all-inclusive fares starting from $2,499 per person, based on double occupancy.

SEADREAM YACHT CLUB: SeaDream Caribbean Yachting at Exceptional Savings – Best available rates at a savings of up to 67 percent off of brochure rates. SeaDream Mediterranean Yachting at Incredible Value - Best available rates at a savings of up to 59 percent off of brochure rates.

SILVERSEA CRUISES: A $1,000 Onboard Spending Credit offer is valid on select 2009 voyages when you make a new booking between now and July 31, 2009. This special offer is per suite based on double occupancy, and applicable to all suite categories (request Offer WWSBC500 when booking). Fly for free or at dramatically reduced rates plus transfers with this special, limited time offer available in both Economy and Business Class on select voyages for guests originating in select U.S. and Canadian gateways. Savings of up to 50 percent for a limited time only, on previously published cruise-only fares on a variety of worldwide voyages.

UNIWORLD BOUTIQUE RIVER CRUISE COLLECTION: Save an additional $100 on any 2009 or 2010 Uniworld sailing. To qualify, you must provide the “You Deserve to Cruise” offer code (TSCLIA01) when your CLIA member travel agency books with the Uniworld reservations team. This offer is valid for bookings made June 8 - August 31, 2009 and is combinable with all current Uniworld savings offers.

WINDSTAR CRUISES: Free Airfare from New York on select 2009 Europe sailings. Guests can take advantage of this special offer on any one of Windstar’s three ships. Itineraries include twelve sailings in 2009, including Venice to Rome and Barcelona to Lisbon aboard the Wind Surf, Athens to Venice and Istanbul to Athens aboard the Wind Star, and a Venice roundtrip aboard the Wind Spirit, among others. Additional air add-ons are also available to guests, by request and at an additional charge.

“With these great offers, plus all the benefits of vacationing, the message we want to tell North America is to take advantage of the opportunity. Be good to yourself and your loved ones. You deserve a cruise,” Dale said.

For more information about the “You Deserve a Cruise” promotion and to find a CLIA-certified agent to book your next cruise vacation, visit www.cruising.org/youdeserveacruise.

Press Contacts

Travel Industry & Marketing

Sarah Kennedy – Manager, Public Relations & Marketing
Tel: 703-628-7389 
skennedy@cruising.org 

Industry Policies/Regulatory & Legislative Issues

Catharine Montgomery – Director of Public Affairs
Tel: 202-759-6758
cmontgomery@cruising.org