Market Research

2011 Market Profile Study

Since 1986, CLIA has been conducting a bi-annual Cruise Market Profile Study which sizes the cruise market potential and investigates perceptions about cruising and cruising intent among key categories of cruisers and prospects.

2010 Economic Studies

The contribution of the North American Cruise Industry to the U.S. Economy.

2011 CLIA Cruise Market Overview

Market/growth statistics, market potential, cruisers, vacation comparison, destination sampling, cruise prospects, source of business, North American port embarkations.

CLIA-Member Travel Agents Provide Insight Into Consumers' Cruise Lifestyle Interests

This survey was conducted online in June and relies on the experience, knowledge and understanding that the Travel Agent has of their Clients' lifestyle preferences and how they may apply them to cruise selection. At the time this survey was posted, nearly 1,000 travel agents responded.

2011 "From 'Likes' to 'Leads': Cruise Agents, Social Media and the Impact of Emerging Technologies

A 2011 survey from Amadeus and CLIA explores emerging technologies such as social media and cruise agents' business outlook, adoption and outcomes.
The survey was conducted online in March and examines how cruise travel agents, as well as cruise lines and cruisers, are using and planning to use new tools and technologies to their best advantage. More than 1,000 North American travel agents responded.