Psychology of Selling (15 credits): 8:30 AM - 11:30 AM
This program will show you how to read your customers and sell from their perspective. Participants learn how to uncover hidden client needs, apply quality service, reinforce client loyalty and customize their sales techniques to different types of cruisers. You will learn the ten fundamentals to building and maintaining client loyalty in today’s world.
LOCAL PUBLIC RELATIONS TECHNIQUES:
HOW TO MAXIMIZE YOUR AGENCY’S VISIBILITY (15 credits): 1:30 PM - 4:30 PM
Being a competent and respected travel agent is good, but being a well-known one -- the "expert" everyone comes to -- is even better. In this CLIA seminar, you'll learn how to become a "star" in the cruise selling business by increasing your visibility -- both personal and your agency's -- in today's competitive marketplace. And you'll discover dozens of low- or no-cost public relations techniques that will enhance your promotional strategies.
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| AZ | Phoenix | 4/29/2008 |
| AZ | Tucson | 5/1/2008 |
| CA | Pasadena | 4/8/2008 |
| CA | Los Angeles | 4/10/2008 |
| CA | Ventura | 4/22/2008 |
| CA | Woodland Hills | 4/24/2008 |
| CA | San Jose | 5/6/2008 |
| CA | Santa Monica~ Cancelled | 5/6/2008 |
| CA | Costa Mesa | 5/8/2008 |
| CA | San Luis Obispo | 5/8/2008 |
| CA | San Diego | 6/10/2008 |
| CA | Del Mar | 6/12/2008 |
| CA | Sacramento | 6/24/2008 |
| CA | Concord | 6/26/2008 |
| CO | Westminster | 6/10/2008 |
| CT | Windsor | 4/15/2008 |
| FL | Naples | 6/3/2008 |
| FL | Sarasota | 6/5/2008 |
| GA | Savannah | 6/24/2008 |
| HI | Honolulu | 6/4/2008 |
| IA | Des Moines | 6/12/2008 |
| IN | South Bend - Cancelled | 4/22/2008 |
| IN | Indianapolis | 4/24/2008 |
| KS | Overland Park | 6/3/2008 |
| KS | Topeka | 6/5/2008 |
| MI | Detroit | 5/13/2008 |
| MI | Southfield | 5/15/2008 |
| MN | Minneapolis | 5/13/2008 |
| NC | Greensboro | 6/26/2008 |
| NJ | Secaucus | 5/13/2008 |
| NJ | Mt. Laurel | 6/10/2008 |
| NJ | Toms River | 6/12/2008 |
| NV | Las Vegas | 4/8/2008 |
| NV | Reno~ Cancelled | 4/10/2008 |
| NY | Jamaica- Sold Out- Call CLIA | 5/15/2008 |
| OH | Cincinnati | 5/20/2008 |
| OH | Columbus | 5/22/2008 |
| OH | Cleveland | 6/17/2008 |
| OH | Toledo | 6/19/2008 |
| OK | Oklahoma City | 4/29/2008 |
| OK | Tulsa - Cancelled | 5/1/2008 |
| PA | Philadelphia | 5/20/2008 |
| PA | King of Prussia | 5/22/2008 |
| RI | Providence~ Cancelled | 4/17/2008 |
| TX | Galveston Island | 4/8/2008 |
| TX | Houston | 4/10/2008 |
| TX | Dallas | 4/29/2008 |
| VA | Alexandria | 4/15/2008 |
| VA | Fredericksburg | 6/26/2008 |
| WA | Tacoma - Cancelled | 4/22/2008 |
| WA | Seattle - Cancelled | 4/24/2008 |
| WI | Milwaukee | 5/15/2008 |
| WV | Charleston | 6/24/2008 |
DIRECT MAIL THAT SELLS (15 Credits) 8:30 AM - 11:30 AM
During this seminar, participants will learn how to apply basic writing principles, write copy that sells and create a profitable direct mail campaign. Subjects covered: the six steps to writing anything, the 7 “C”s of powerful writing, getting the reader’s attention, setting up a database, when and what to mail and how to track and measure your mailings.
EFFECTIVE PRESENTATION SKILLS (15 Credits) : 1:30 PM to 4:30 PM
Upon completion of this seminar, the participant will be able to deliver all types of presentations with professionalism and confidence. Topics to be covered: overcoming stage fright, audience analysis, creating the presentation, voice gestures and posture to link with the audience, overcoming problems and disruptions, and achieving audience commitments.
AR: Little Rock—7/15/2008
CA: San Diego—7/22/2008
CA: San Francisco/Burlingame—9/16/2008
CO: Aurora—7/8/2008
FL: Orlando—8/5/2008
LA: New Orleans/Kenner—8/12/2008
NC: Charlotte—9/9/2008
NH: Nashua—9/23/2008
NY: Buffalo/Cheektowaga—7/29/2008
SC: Charleston—8/19/2008
With CLIA's TrainingFest, you can Fast Track your cruise training and quickly earn your CLIA Cruise Counsellor Certification. This unique two-day program features eight seminars and is offered in 11 cities. Attendees can take up to four seminars, attend the CLIA member line trade show and earn up to 70 Cruise Counsellor Credits. And best of all, attending four seminars and the trade show completes the Institute requirements for MCC Certification!" Getting CLIA Certified has never been simpler!
Certified Cruise Counsellors claim that Certification increased their sales productivity by 261%. The more you know, the more you sell and the more you earn!
TrainingFest 2008 Schedule
- Houston, TX, July 10-11
- Philadelphia, PA, July 17-18
- Las Vegas, NV, July 24-25
- Cleveland/Independence, OH, July 31 - August 1
- Atlanta, GA, August 7-8
- Los Angeles/San Pedro, CA, August 14-15
- Toronto, ON, August 21-22
- Seattle/Bellevue, WA, September 4-5
- Baltimore, MD, September 11-12
- Edmonton, AB, September 18-19
- Chicago/Rosemont, IL, September 25-26
