|
How to advertise during National Cruise
Vacation Month and throughout the year.
1. Plan
ahead. Plan to take advantage of the publicity surrounding
National Cruise Vacation Month by advertising your agency in your
local newspapers as often as possible. CLIA has provided you with two
conveniently sized ad slicks for doing so on a budget. Just add your
special offer or message, and your agency logo or name, address and
phone number in the space provided on the slick.
|
|
2. A
larger ad makes an even bigger splash. Use the larger ad as is
or enlarged proportionately to a full-page size in smaller publications.
It's the perfect size for featuring a special offer. Most publications
can enlarge or reduce your ad.
3. Join forces.
Cross-sell with local merchants by asking local clothing (cruisewear)
retailers, luggage shops, etc. to distribute your flyers in exchange for
passing theirs on to your cruise clients. To make a quick, inexpensive
flyer, just photocopy your ad slick, with your agency message in place. |
|
4.
Tell your local newspaper representative about National Cruise Vacation
Month. Newspapers often have special advertising supplements
for nationally recognized occasions. Suggest that your newspaper do one
for National Cruise Vacation month. Be sure to place an ad and ask for "advertorial"
coverage in the supplement. Or suggest they do a special National Cruise
Vacation Month banner with ads for cruisewear retailers, luggage shops
and camera stores. |
