The ad shells are in PDF (Adobe Acrobat), jpeg, tiff and Microsoft Word
formats. Check with the newspaper or magazine you're advertising with to
see which format they prefer.
Open the shell in the applicable program and personalize it with your
agency information and offer details. You may need a graphic designer or
the art department of the publication to help you with this.
Once you've completed your ad, you or your graphic designer can send it
to the publication in whichever format they prefer.
See your Cruise Marketing Essentials CD for additional Ad Shells.
