MEMBER LOGIN

CLIA Cruise Industry Textbook

CLIA Wrote the book on cruise vacations...and now you can have a copy of your own!

Cruising: A Guide To The Cruise Line Industry (2nd edition) is CLIA's cruise textbook designed for travel professionals and students of travel. This exciting new sales training tool make learning about cruise vacations fun and utilizes educational strategies to help you remember and understand what you read.

Learn to EARN! You can earn 30 credits towards CLIA's Cruise Counsellor Certification, the industry's most prestigious training achievement, by completing the textbook's corresponding exam

How to Order

Special Offer for CLIA Affiliates: Save 25%!

To order your discounted copy, call 1-800-347-7707 and mention the CLIA promotion code: 09DLCLIADISC

ISBN #1-4018-4006-X

10 Chapters and over 200 pages cover relevant topics such as:

  • An introduction to cruising
  • The anatomy of a cruise ship
  • Who's who in cruising
  • Cruise geography
  • Selling a cruise
  • Who cruises and why
  • The cruise experience
  • Pre, post and port experiences
  • Cruise line profiles
  • Cruise marketing, groups, and incentives.