CLIA Cruise Industry Textbook
CLIA Wrote the book on cruise vacations...and now you can have a copy of your own!
The CLIA Guide to The Cruise Industry provides a lively look at one of the most successful forms of travel today: cruising. Written for industry professionals, travel students and anyone interested in the cruise experience, this new, full-color publication features breezy, magazine-like prose, dozens of photos and illustrations and numerous interactive activities to help reinforce what you've learned. Written by Dr. Marc Mancini, The CLIA Guide to the Cruise Industry is now value-priced.
How to Order
Special Offer for CLIA Affiliates: Save 25%!
To order your discounted copy:
In USA call 1-800-347-7707 and mention the CLIA promotion code: 12CLIADISC. Or visit the Cengage website: Click Here
In CANADA call 1-800-268-2222 and mention the CLIA promotion code: BICL0410: ISBN: 1111130892.
Valid through December 31, 2012.
10 Chapters and over 200 pages cover relevant topics such as:
- An insider's perspective on how today's cruise industry works
- The many forms of the cruise experience
- Who cruises – and why
- The geography of cruising
- Technology's impact on cruising
- How cruises are marketed and sold
