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Agent Certification
CLIA offers three levels of achievement – Accredited (ACC), Master (MCC) and Elite (ECC). Elite Cruise Counsellors can go on to attain the ultimate Certification, Elite Cruise Counsellor Scholar (ECCS). Cruise Counsellors also have the option of adding the new Luxury Cruise Specialist Designation (LCS) to their Certifications.
You can conveniently earn credits toward Certification through cruise3sixty Institute Track, Trainingfest Fast Track, classroom and online training, cruise experience, and other elective training options.
Certified Cruise Counsellors reported that on average, their annual cruise sales productivity increased 261% after they earned CLIA Certification.
New Agents ACC Requirements (100 Credits Total)
Prerequisites
- Affiliation with a CLIA Member Travel Agency
Mandatory Training - 30 Credits
- Completion of 2 CLIA classroom or online courses & exams (15 credits each) -or-
- Completion of Cruising – A Guide to the Cruise Industry textbook and exam (30 credits)
Any Combination of Elective Training - 50 Credits
- Completion of other CLIA training seminars and exams (10 or 15 credits each)
- Completion of CLIA video/DVD training and exams (10 credits each)
- Attendance at CLIA co-sponsored/endorsed cruise conferences (10 credits per event)
- Completion of CLIA Institute Track at cruise3sixty (50 credits)
- Completion of Cruising – A Guide to the Cruise Industry textbook & exam (30 credits)
- Attendance at member line product seminars (2 credits each, maximum 10 credits)
- Successful completion of member line approved online seminars (5 credits each, maximum 15 credits)
- Achievement of the Travel Institute’s CTC or CTA designation (10 credits)
- Achievement of CITC’s CTC or CTM designation (10 credits)
Product Knowledge - CLIA Member Cruise Lines only - 20 Credits
- Must complete all items:
- Personal cruise experience: one cruise of 2-6 days, one cruise of 7+ days, both on different CLIA member cruise lines
- Five shipboard inspections (may be same Member line but must be on different ships)
- 25 cabins sold within your two year enrollment period
New Agents MCC Requirements (100 Credits Total)
Prerequisites
- Affiliation with a CLIA Member Travel Agency
- Must have attained Accredited Cruise Counsellor Certification (ACC)
Mandatory Training - 50 Credits
- Successful completion of CLIA Institute Track at cruise3sixty (50 credits) -or-
- Successful completion of three case studies (50 credits) -or-
- Successful completion of CLIA’s TrainingFest Fast-Track (50 credits)
Any Combination of Elective Training - 30 Credits
- Completion of other CLIA training seminars and exams (10 or 15 credits each)
- Completion of CLIA video/DVD training and exams (10 credits each)
- Attendance at CLIA co-sponsored/endorsed cruise conferences (10 credits per event)
- Completion of Cruising – A Guide to the Cruise Industry textbook & exam (30 credits)
- Attendance at member line product seminars (2 credits each, maximum 10 credits)
- Successful completion of member line approved online courses (5 credits each, maximum 15 credits)
- Achievement of the Travel Institute’s CTC or CTA designation (10 credits)
- Achievement of CITC’s CTC or CTM designation (10 credits)
Product Knowledge - CLIA Member Cruise Lines only - 20 Credits
- Personal Cruise experience:
- Two Cruises of 7+ days, on different CLIA Member Lines not utilized for ACC Certification
- Three shipboard inspections not utilized for ACC (may use same Member Line but be on different ships)
- 40 Cabins sold within your two year enrollment period.
New Agents ECC Requirements
Prerequisites
- Affiliation with a CLIA Member Travel Agency
- Must have attained Master Cruise Counsellor Certification (MCC)
Training*
- Successful completion of any 10 live or online CLIA seminars and exams (all seminars taken for ACC and MCC are accepted)
*Training requirements apply to “15 credit” live or online seminars only.
Product Knowledge - CLIA Member Cruise Lines only - 20 Credits
- Must complete all items:
- Personal cruise experience: one cruise of 7+ days, on any CLIA member line not utilized for either ACC or MCC Certification
- Five shipboard inspections not utilized either for ACC or MCC Certification (may use same Member Line but must be on different ships)
- 50 cabins sold within your two year enrollment period.
New Agents ECC Scholar Requirements (Renewable annually)
Prerequisites
- Affiliation with a CLIA Member Travel Agency
- Must have attained Elite Cruise Counsellor Certification (ECC)
Training (Annual)*
- Successful completion of ALL of CLIA’s live and online seminars and exams (15 Credits Each, new seminars added annually)
*Training requirements apply to “15 credit” live or online seminars only.
Product Knowledge - CLIA Member Cruise Lines only - 20 Credits
- Must complete all items:
- Personal cruise experience: one cruise of 7+ days on any CLIA member line not utilized for either ACC, MCC, ECC or prior ECCS Certification
- 30 cabins sold within your annual enrollment period
New Agents Luxury Cruise Specialist Designation
Luxury cruises are one of the fastest growing segments of the travel industry! Since luxury cruises have higher price points, you can substantially increase your profits by selling more luxury cruises and earning higher commissions. The best way to do this is by taking advantage of CLIA’s program and becoming a Luxury Cruise Specialist (LCS).As A Luxury Cruise Specialist, You Will:
- Learn more about the luxury traveler
- Gain first-hand experience of the luxury cruise product
- Attain the sales skills needed to meet the needs of the luxury market, the incentive market, and the special interest/niche markets
- Receive industry recognition, CLIA promotion, and referrals
LCS Requirements
Prerequisites
- Successful completion of the CLIA Accredited Cruise Counsellor Certification program (ACC)
Program Parameters
- Course work and ship inspections must be completed within 5 years of enrollment date
- Ship inspections from 3 years prior to the enrollment date can be applied toward completion of the LCS Designation
- Required training seminars completed prior to enrollment can be applied toward the LCS Designation
Mandatory Training
- Completion of the following seminars:
- Selling to Special Interest/Niche Markets (live and online)
- Cruising – The Ultimate Incentive (live or online)
- Understanding the Luxury Market (online only)
Product Knowledge - CLIA Member Cruise Lines only - 20 Credits
- Two ship inspection are required:
- One ship inspection of any vessel from the following CLIA member lines: Crystal Cruises, Cunard Line, Regent Seven Seas Cruises, Seabourn Cruise Line, SeaDream Yacht Club, Silversea Cruises
- One ship inspection of a designated state room category from the following CLIA member lines: AMAWATERWAYS, American Cruise Lines, Azamara Club Cruises, Carnival Cruise Lines, Celebrity Cruises, Costa Cruises, Disney Cruise Line, Holland America Line, MSC Cruises, Hurtigruten, Norwegian Cruise Line, Oceania Cruises, Pearl Seas Cruises, Princess Cruises, Royal Caribbean International, Uniworld River Cruises, Windstar Cruises (Additional information about designated categories will be provided with enrollment materials.)‡
‡ Ship inspections used for ACC or MCC Certification cannot be used for the Luxury Cruise Designation