Agent Certification

ACC Requirements (100 Credits Total)

Prerequisites

• Must be a CLIA Affiliated Agent

Mandatory Training - 30 Credits

• Successful completion of 2 CLIA classroom or online courses & exams (15 credits each) -or-
• Successful completion of The CLIA Guide to the Cruise Industry textbook and exam (30 credits)

Any Combination of Elective Training - 50 Credits

• Successful completion of other CLIA training seminars and exams (10 or 15 credits each)
• Successful completion of CLIA video/DVD training and exams (10 credits each)
• Attendance at CLIA co-sponsored/endorsed cruise conferences (10 credits per event)
• Completion of CLIA Institute Track at cruise3sixty (50 credits) or Trainingfest Fast-Track
• Successful completion of The CLIA Guide to the Cruise Industry textbook & exam (30 credits)
• Attendance at member line product seminars (2 credits each, maximum 10 credits)
• Successful completion of member line approved online seminars (5 credits each, maximum 15 credits)
• Achievement of the Travel Institute's CTC or CTA designation (10 credits)
• Achievement of CITC's CTC or CTM designation (10 credits)

Product Knowledge - CLIA Member Cruise Lines only - 20 Credits

Must complete all items:

• Personal cruise experience: one cruise of 2-6 days, one cruise of 7+ days, both on different CLIA member cruise lines
• Five shipboard inspections (may be same Member line but must be on different ships)
• 25 staterooms booked/deposited through a currently affiliated Travel Agency within your two year enrollment period

MCC Requirements (100 Credits Total)

Prerequisites

• Must be a CLIA Affiliated Agent
• Must have attained Accredited Cruise Counsellor Certification (ACC)

Mandatory Training - 50 Credits

• Successful completion of CLIA Institute Track at cruise3sixty (50 credits) -or-
• Successful completion of three case studies (50 credits) -or-
• Successful completion of CLIA's TrainingFest Fast-Track (50 credits)

Any Combination of Elective Training - 30 Credits

• Successful completion of other CLIA training seminars and exams (10 or 15 credits each)
• Successful completion of CLIA video/DVD training and exams (10 credits each)
• Attendance at CLIA co-sponsored/endorsed cruise conferences (10 credits per event)
• Completion of The CLIA Guide to the Cruise Industry textbook & exam (30 credits)
• Attendance at member line product seminars (2 credits each, maximum 10 credits)
• Successful completion of member line approved online courses (5 credits each, maximum 15 credits)
• Achievement of the Travel Institute's CTC or CTA designation (10 credits)
• Achievement of CITC's CTC or CTM designation (10 credits)

Product Knowledge - CLIA Member Cruise Lines only - 20 Credits

• Personal Cruise experience:
• Two Cruises of 7+ days, on different CLIA Member Lines not utilized for ACC Certification
• Three shipboard inspections not utilized for ACC (may use same Member Line but be on different ships)
• 40 staterooms booked/deposited through a currently affiliated Travel Agency within your two year enrollment period

ECC Requirements

Prerequisites

• Must be a CLIA Affiliated Agent
• Must have attained Master Cruise Counsellor Certification (MCC)

Training*

• Successful completion of any 10 live or online CLIA seminars and exams (all seminars taken for ACC and MCC are accepted)
  *Training requirements apply to "15 credit" live or online seminars only.

Product Knowledge - CLIA Member Cruise Lines only - 20 Credits

• Must complete all items:
• Personal cruise experience: one cruise of 7+ days, on any CLIA member line not utilized for either ACC or MCC Certification
• Five shipboard inspections not utilized either for ACC or MCC Certification (may use same Member Line but must be on different ships)
• 50 staterooms booked/deposited through a currently affiliated Travel Agency within your two year enrollment period

ECC Scholar Requirements (Renewable annually)

Prerequisites

• Must be a CLIA Affiliated Agent
• Must have attained Elite Cruise Counsellor Certification (ECC)

Training (Annual)*

• Successful completion of ALL of CLIA's live and online seminars and exams (15 Credits Each, new seminars added annually)
  *Training requirements apply to "15 credit" live or online seminars only.

Product Knowledge - CLIA Member Cruise Lines only - 20 Credits

• Must complete all items:
• Personal cruise experience: one cruise of 7+ days on any CLIA member line not utilized for either ACC, MCC, ECC or prior ECCS Certification
• 30 staterooms booked/deposited through a currently affiliated Travel Agency within your enrollment period

Luxury Cruise Specialist Designation

Luxury cruises are one of the fastest growing segments of the travel industry! Since luxury cruises have higher price points, you can substantially increase your profits by selling more luxury cruises and earning higher commissions. The best way to do this is by taking advantage of CLIA's program and becoming a Luxury Cruise Specialist (LCS).

As A Luxury Cruise Specialist, You Will:

• Learn more about the luxury traveler
• Gain first-hand experience of the luxury cruise product
• Attain the sales skills needed to meet the needs of the luxury market, the incentive market, and the special interest/niche markets
• Receive industry recognition, CLIA promotion, and referrals

LCS Requirements

Prerequisites

• Must be a CLIA Affiliated Agent
• Successful completion of the CLIA Accredited Cruise Counsellor Certification program (ACC)

Program Parameters

• Course work and ship inspections must be completed within 5 years of enrollment date
• Ship inspections from 3 years prior to the enrollment date can be applied toward completion of the LCS Designation
• Required training seminars completed prior to enrollment can be applied toward the LCS Designation

Mandatory Training

Successful completion of the following seminars and exams:

• Selling to Special Interest/Niche Markets (live and online)
• Cruising – The Ultimate Incentive (live or online)
• Understanding the Luxury Market (online only)

Product Knowledge - CLIA Member Cruise Lines only - Must Complete All Items

• Two ship inspection are required:
  1. One ship inspection of any vessel from the following CLIA member lines: Avalon Waterways, Crystal Cruises, Cunard Line, Paul Gauguin Cruises, Regent Seven Seas Cruises, Seabourn Cruise Line, SeaDream Yacht Club, Silversea Cruises.
     Note: For item 1, ship inspections used for ACC, MCC, ECC, and ECCS Certification will be accepted.
  2. One ship inspection of a designated state room category from the following CLIA member lines: AMAWATERWAYS, American Cruise Lines, Azamara Club Cruises, Carnival Cruise Lines, Celebrity Cruises, Costa Cruises, Disney Cruise Line, Holland America Line, Hurtigruten, MSC Cruises,Norwegian Cruise Line, Oceania Cruises, Pearl Seas Cruises, Princess Cruises, Royal Caribbean International, Uniworld Boutique River Cruise Collection, Windstar Cruises (Additional information about designated categories will be provided with enrollment materials.)
     Note: For item 2, ship inspections used for ACC, MCC, ECC, and ECCS Certification cannot be used for the Luxury Cruise Designation.
     

‡ Ship inspections used for ACC or MCC Certification cannot be used for the Luxury Cruise Designation

Accredited Cruise Manager Designation

It's a fact that well trained travel sellers simply sell more travel and cruises. Research indicates that a CLIA Accredited Cruise Counsellor sells, on average, 261% more than an agent without CLIA Certification. Now you can demonstrate your commitment to professional development and motivate your staff to earn their CLIA Certification as a CLIA Accredited Cruise Manager (ACM). Support your front-line counselors by possessing the knowledge and understanding and benefits of CLIA's Certification requirements and content. Set an example and stand ready to motivate and assist your selling agents to pursue CLIA Certification and increase their productivity.

As An Accredited Cruise Manager, You Will:

• Support your front-line counselors by possessing the knowledge and understanding and benefits of CLIA's Certification requirements and content.
• Set an example and stand ready to motivate and assist your selling agents to pursue CLIA Certification and increase their productivity.

ACM Requirements

Prerequisites

• Affiliation with a CLIA member Travel Agency in good standing
• Must be an executive, director, accounting manager, marketing manager, ecommerce manager, trainer or someone who works in a leadership capacity but does not function as a full-time selling travel agent with a CLIA Affiliated Agency

Program Parameters

• Case Studies must be successfully completed within 2 years of enrollment date
• Successful completion of a total of 8 out of 14 items (combination of seminars/achievements – see Mandatory ACM Training below)
• Personal Cruise Experience (2 cruises of 7+ days) – Must be on different CLIA Member Lines
• Ship Inspections – 5 ship inspections. May be on the same CLIA Member Line, but must be on different ships
• Ship inspections and personal cruise experience from three years prior to the enrollment year can be applied toward completion of the ACM Designation

Mandatory Training

Successful completion of one of the four ACM Case Study options:

• ACM Case Study option #1: A Marketing Plan
• ACM Case Study option #2: A Business Plan
• ACM Case Study option #3: Enhancing Service (analysis of levels of service)
• ACM Case Study option #4: Closing the Sale Training (creation of a 3-hr course on the strategy of closing a sale)

Successful completion of eight of the twelve following items and if applicable, their corresponding exams:

• Building a Smart Business Plan*
• Choosing Champions: How to Find, Train, Motivate and Keep Your Employees*
• Creating a Cruise Marketing Plan*
• Cruising - The Ultimate Incentive*
• Customer Relations Management: Made Easy*
• Direct Mail That Sells*
  
• Effective Presentation Skills*
• Getting Connected: A Primer on social Media Networking*
• Group Sales Made Easy*
• Local PR Techniques: How to Maximize Your Agencies Visibility*
• Managing Your Time Effectively*
• Negotiating to Win*
• Achievement of The Travel Institute's CTA, CTC or CTIE designation
• Successful completion of CLIA's Institute Track at cruise3sixty

‡Seminars may be taken live or online