Marketing Tools

CLIA provides our Agency Members and Agent Members, with an array of marketing tools and resources to promote your business and increase your cruise sales.

Included in your Kit is our comprehensive 2012 Membership Guide as a single 56-page reference guide for easy access. You'll find a great selection of high quality marketing materials, training DVD's and reference materials designed to increase your visibility and promote you and your agency as cruise selling experts.

Additionally, you can download the many valuable tools and resources featured in the Membership Guide by clicking through the left navigation bar, such as:

• "How-to" articles on direct marketing, electronic marketing and advertising, and public relations techniques.
• Templates and directions for creating your own Media Plan.
• "SeaNotes" – professionally designed quarterly consumer newsletters shells and Print Ad shells that can be customized for your agency
• Direct mail templates for imprinting on the flyers and postcards available for purchase through the product catalog section of the Membership Guide
• Sample press releases.
• Internet and email banners that are ready to use
• CLIA logos, tag lines, and cruise themed clip art.