CLIA Today - 2011-07-29 | Cruise Lines International Association

Friday, July 29, 2011

Congratulations on Your Contribution to the U.S Economy!

By: Bob Sharak- Executive Vice President, Marketing and Distribution

Not only is cruising is good for your clients, good for your business, it is good for America too! According to the independent economic study CLIA released earlier this week, the total cruise industry economic impact in the U.S. in 2010 was $37.85 billion of gross output and resulted in generating nearly 330,000 jobs in the U.S. Over the past 10 years the cruise industry has outperformed the national economy and the travel and tourism sector, in particular. While this particular study was focused on the 50 U.S. States, we recognize as well the contributions made by our Canadian travel agent members and the economic benefits to Canada created by the cruise industry and cruise selling travel agents.

CLIA would like to take this opportunity to first thank you for continuing to support the growth of our industry and secondly, congratulate you on the influence that you have had on the positive economic contribution that the cruise industry makes to our economy each and every day. We recognize your importance and applaud your success.

For more information related to this economic report, click here.

FORECAST – AUGUST WILL BE SUPER HOT!

That's right folks, next week August rolls in and at CLIA we are predicting that this will be one of the "hottest" months of the year especially as it relates to announcements that will benefit YOU! Look for the release of our Market Profile Study, if interpreted correctly, you can turn it into a real business builder; get ready for our annual membership drive, we would hate to see you miss out on all of the benefits CLIA has to offer; and finally the news that we have been teasing for weeks... an annual event, held during the month of October (based on your feedback) has been retooled, expanded, rebranded... and will be announced and open for registration within the next two weeks! You won't want to beat this heat!

"SPECIALTY CRUISING", CLIA'S NEWEST SEMINAR NOW AVAILABLE ONLINE!

First introduced and very well received at the 2011 cruise3sixty conference in Fort Lauderdale, CLIA's newest seminar, Specialty Cruising, has now been added to our online training content. CLIA agents enrolled in our Certified Cruise Counsellor program now have 27 online courses worth 15 credits each to choose from! At CLIA, it's all about YOU and we are trying to make it even easier than ever for YOU to complete your certification. It is a proven fact that CLIA Certified Cruise Counselors earn 261% more than agents who are not certified. If you haven't enrolled, there is no time like the present. Click here to learn more about this new course or sign up today!

COURSE OUTLINE

Why Sell Specialty Cruises?
Categories of Specialty Cruises
Ways in Which Specialty Cruises are Unique
Profiles of Specialty Cruisers
Best-Odds Clients for Specialty Cruises
Detailing the 7 Types of Specialty Cruises
Specialty Cruising Geography
The 7 Secrets of Selling Specialty Ship Sailing

TGIF With Mike Marchev- 12 words can make all the difference in the world.

Are you ready to get down to business? You may have spent some time devising specific goals and actions to guide you through the rest of the year. You have likely reviewed your progress to analyze what recently went wrong and what went right. All good moves. But let me see if I can simplify this a bit for you and save you some time. Yes. And I can get you pointed in the right direction with just 12 words.
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