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CLIA Today: July 2011
Friday, July 8, 2011

School’s out for Summer, or is it?


By: Bob Sharak- Executive Vice President, Marketing and Distribution

School may be out for the kids but as adults we know that there is always opportunity to learn and grow.  And since your clients are probably away enjoying the vacations you already booked them on, why not take advantage of the season and enroll in a few of CLIA’s online courses.  What better way to get a jump start on the fall selling season and prepare for National Cruise Vacation Month by learning new or mastering your current selling or marketing techniques!

Did you know that CLIA now has 27 online courses to choose from?  CLIA’s Online training is available to YOU 24 hours a day, 7 days a week to take at your leisure and that can fit into any schedule.  With new and updated course topics including Marketing Your Agency on the Internet, The Psychology of Selling plus our recently added, Getting Connected: A Primer to Social Media Networking you will want to show up for class!  Now these are just a few examples click here to see the full array of classes.

Speaking of CLIA Cruise Counsellor Certification…Did you also know that today, 8,361 CLIA agents are currently enrolled and pursuing a CLIA Certification designation?  Are you one of these business savvy agents?  If you are, we congratulate you.  CLIA’s Cruise Counsellor Certification will certainly grow your business! Independent studies valMCC blockidate that that upon an agent achieving ACC status alone, that agent typically earns 261% more than a non-certified agent.

So, if you choose to use your summer time wisely you could find yourself at the head of the class in no time and earning more come this fall and remember, you can take these courses anywhere you have computer access.  It is just that easy.

TGIF With Mike Marchev- Relevancy: Now There Is A Unique Concept!


I remember it like it was yesterday. Maybe because it WAS yesterday. At 5:50 a.m. On July 4th. That is when my Google Alerts drew my attention to a marketing article that once again got me thinking.   (more



CLIA and MSC Cruises would like to invite you to join your fellow agents on a very essential Seminar at Sea where you can earn up to 60 credits toward your Counsellor Certification.

CLIA Seminars include: Building A Smart Business Plan; Group Sales Made Easy; and Managing Your Time Effectively. MSC will present their very own seminar including a product overview and a preview of future offerings. This Seminar at Sea is a weeklong event aboard the MSC POESIA departing on December 16, 2011 from Port Everglades, Florida to Key West, Cozumel, Isla de Roatan, Montego Bay, then returning to Port Everglades. Pricing starts at $449 (Only $64/day) per person for CLIA members and $499 for their non-CLIA member guests. (Prices are in US dollars, per person based on double occupancy; and include gratuities, all port taxes, government fees and Seminar costs.) Limited availability, reservations accepted on a first-come, first-served basis. Click here for details.


CLIA will be at the thirteenth annual Luxury Travel Expo, set to take place at the Mandalay Bay Resort & Casino from December 6 – 8. Learn tips on growing your luxury cruise business, during this three-day program and earn up to 25 CLIA Certification credits!

Attend CLIA seminars – including “Local Public Relation Techniques (2nd edition)” and the new “Clever Ways to Close the Sale” as well as “Specialty Cruising”.

Hear from key luxury cruise executives during the General Session, including Christine Duffy, president and CEO of CLIA. Learn from industry visionaries during an impressive line-up of sessions relevant to your business.

Visit CLIA on the tradeshow floor, featuring CLIA luxury member cruise lines offering an array of commissionable opportunities and resources for you!

To learn more or to register, visit www.LuxuryTravelExpo.com.

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