B. CRUISE MARKET POTENTIAL

Affluent Market (25+/$60,000+)

As noted earlier, the population requirement reduces the potential market. Similar to the core market, 51 percent of 11,236 of 21,818,000) are experienced cruisers.

TABLE 6

MARKET PROJECTIONS FOR CRUISING WITHIN NEXT 3 YEARS
CRUISE MARKET POTENTIAL FOR AFFLUENT MARKET
(AMONG 25+ ADULTS THAT EARN $60K+HHI)

Most Affluent Market (25+/$80,000+)

Of the total within this smallest segment, 53 percent are former cruisers (7,485,000 of 14,136,000). As might be anticipated, because of the luxurious nature of cruising, those with higher incomes are more likely to have cruised in the past.

TABLE 7

MARKET PROJECTIONS FOR CRUISING WITHIN NEXT 3 YEARS
CRUISE MARKET POTENTIAL FOR AFFLUENT MARKET
(AMONG 25+ ADULTS THAT EARN $80K+HHI)