B. CRUISE MARKET POTENTIAL

TABLE 4

MARKET PROJECTIONS FOR CRUISING WITH NEXT 3 YEARS
AMONG $40K, $60K, AND $80K MARKETS

Projections by Cruise History

Since those who have cruised in the past are more likely to take a future cruise, past cruisers are viewed separately from non-cruisers. The projections indicate a total expected market comprised of relatively equal numbers of former and new cruisers for each market (Core, Affluent, Most Affluent).

Core Market (25+/$40,000+)

Of the 29,728,000 likely cruisers, 51 percent have cruised in the past, as shown below:

TABLE 5

MARKET PROJECTIONS FOR CRUISING WITHIN NEXT 3 YEARS
CRUISE MARKET POTENTIAL FOR CORE TARGET MARKET
(AMONG 25+ ADULTS THAT EARN $40K+/YR)

SOURCE: 2004 Market Profile Study