B. CRUISE MARKET POTENTIAL

Affluent Market (25+/$60,000+)

As noted earlier, the population requirement reduces the potential market. Similar to the core market, 58 percent (13,398,000 out of 23,028,000) are experienced cruisers.

Figure 6

MARKET PROJECTIONS FOR CRUISING WITHIN NEXT 3 YEARS
CRUISE MARKET POTENTIAL FOR AFFLUENT MARKET
(AMONG 25+ ADULTS THAT EARN $60K+HHI)

Most Affluent Market (25+/$80,000+)

Of the total within this small segment, two out of three (63%) are former cruisers (9,757,000 out of 15,444,000). As might be anticipated, because of the luxurious nature of cruising, those with higher incomes are more likely to have cruised in the past.

Figure 7

MARKET PROJECTIONS FOR CRUISING WITHIN NEXT 3 YEARS
CRUISE MARKET POTENTIAL FOR AFFLUENT MARKET
(AMONG 25+ ADULTS THAT EARN $80K+HHI)