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Cruise Industry Overview
MARKETING EDITION -Fall 2004

I. CLIA-AS AN ASSOCIATION (Continued)

2. NORTH AMERICAN ASSOCIATION OF TRAVEL AGENT AFFILIATES

CLIA finished 2005 with approximately 16,600 Travel Agency affiliates. The recent reduction in affiliate membership is a reflection of the general consolidation and attrition in the travel agency business. The trend has particularly affected corporate travel and has been accelerated as a result of the airlines reducing / eliminating travel agency base commissions. This is resulting in more travel agencies shifting their focus to cruise and leisure sales.

 


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