D. VACATIONS BEHAVIOR AND ATTITUDES

Non-cruise Vacations

About half (47%) of travelers claim that they use travel agents at least some of the time for non-cruise travel. Cruisers are much more likely to consult them than their non-cruising counterparts (58% vs. 41%). Although only one in six (18%) cruisers contacts agents always or most of the time for non-cruise travel, that is double the rate of vacationers (9%). Further, three out of five (59%) vacationers report never using a travel agent for travel bookings.

Overall results mirror those of the prior study.

FIGURE 19
USE OF TRAVEL AGENTS WHEN BOOKING VACATIONS OTHER THAN CRUISES (Q2A2B)
BASE: CRUISERS/VACATIONERS