D. VACATIONS BEHAVIOR AND ATTITUDES

Travel Agent Usage

Cruises

Four out of five (80%) cruisers book at least some of their cruises with travel agents; Luxury and Premium passengers seem more inclined to consult them than those choosing Destination and Contemporary lines. As expected, cruisers’ use of travel agents declines from the prior study.

FIGURE 18
TRAVEL AGENT USAGE TO BOOK CRUISE VACATIONS
BASE: CRUISERS