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Cruise Industry Overview
MARKETING EDITION - 2006

 D. VACATIONS BEHAVIOR AND ATTITUDES

Planning Time

Seldom does cruise trip planning occur spur-of-the moment (under a month) and it is also unlikely to take more than a year. Similar to the 2002 and 2004 surveys, the median amount of time is four to six months. Median planning time is consistent across cruise types.

FIGURE 36
LENGTH OF TIME BEFORE CRUISE VACATIONS PLANNING BEGAN (Q7B)

                          figure 43

 


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