STUDY SHOWS U.S. CRUISE INDUSTRY A SUBSTANTIAL CONTRIBUTOR TO U.S. ECONOMY
Cruise Industry Contributed Record $42 Billion-Plus in Total Economic Impact and Produced All-Time High of 356,311 Jobs in 2012
V. Tom Gardner
Manager, Public Relations
Travel Industry & Marketing Issues
Director, Public Affairs
& Legislative Issues
The North American cruise industry continued to be a substantial contributor to the U.S. economy in 2012 according to an independent study commissioned by Cruise Lines International Association (CLIA). The study shows that CLIA’s 26 North American member lines and their passengers and crew contributed over $42 billion in total U.S. economic impact, a 4.6 percent increase from 2011. In addition, the cruise industry generated 356,311 jobs, paying a record $17.4 billion in wages to American workers.
After a strong rebound in 2010 and 2011 from the recession induced impacts of 2009, the North American cruise industry continued to expand in 2012. According to the study, CLIA’s North American member cruise lines carried a record 16.95 million passengers on cruises worldwide in 2012, a 3.8 percent increase from the previous year. More than 10 million passengers embarked on their cruises at U.S. ports — another all-time high — delivering significant economic benefits to local and port communities nationwide. Every week, cruise ships provision in U.S. ports prior to embarking on an itinerary and purchase products and services from American business across the nation.
“The cruise industry is a growing contributor to our nation’s economy and the economic benefits of cruising go beyond port communities as all 50 states benefit from the cruise industry’s direct and indirect spending,” said Christine Duffy, CLIA’s president and CEO. “Various businesses nationwide contribute products and services that are integral to the cruise experience. The study demonstrates that cruising, aside from being a fun and affordable vacation option, continues to spur U.S. economic growth.”
“The State of the North American Cruise Industry in 2012” was prepared for CLIA by Business Research & Economic Advisors (BREA) of Exton, Pennsylvania. Key findings include:
- Total economic impact on the U.S. economy grew by 4.6 percent to $42.3 billion in 2012, with direct spending by the cruise industry growing by 4.0 percent to $19.6 billion.
- During 2012, CLIA’s North American cruise line members carried nearly 17 million passengers on cruises around the globe. This represented a 3.8 percent increase from the previous year.
- An estimated 10.1 million cruise passengers embarked on their cruises at U.S. ports, accounting for 59 percent of the CLIA North America member cruise line global embarkations and representing a 2.5 percent increase from 2011.
- The North American cruise industry benefited every state in the nation through direct purchases of goods and services, with approximately 80 percent of the impact concentrated in ten states – Florida, California, Texas, New York, Alaska, Washington, Georgia, Massachusetts, Illinois and New Jersey. Key data points for the top five states impacted by the cruise industry include:
- #1: Florida ports handled approximately 6.1 million embarkations and accounted for 60 percent of all U.S. cruise embarkations in 2012. Florida businesses received $7 billion, or 36 percent of the direct expenditures generated by the cruise industry in the U.S.
- #2: California cruise ports combined generated just under 837,000 passenger embarkations during 2012, 8.3 percent of total U.S. embarkations. As a result of the activity of the cruise industry, direct expenditures generated total economic impacts of 42,833 jobs and $2.4 billion in income throughout the California economy during 2012
- #3: The primary cruise port in Texas is Galveston, which had 604,000 embarkations, or 6 percent of total U.S. cruise embarkations, in 2012. Cruise activity in Texas accounted for $1.24 billion in direct spending and 19,745 jobs paying $1.1 billion in income.
- #4: New York accounted for 6.3 percent of the industry's direct expenditures with $1.24 billion – and this spending generated an estimated 16,342 jobs paying $944 million in income.
- #5: Alaska ports received about 3.55 million cruise passenger visits, approximately 65 percent of all port-of-call cruise passenger visits at U.S. ports. Direct expenditures in Alaska generated total economic impacts of 22,632 jobs and $1.03 billion in income during 2012.
An executive summary of the study is available online at http://www.cruising.org/sites/default/files/pressroom/2012EconomicStudies/EconStudy_Exec_Summary2012.pdf. A full copy of the study can be accessed at http://www.cruising.org/sites/default/files/pressroom/2012EconomicStudies/EconStudy_Full_Report_2012.pdf
About Cruise Lines International Association (CLIA) – One Industry, One Voice
Celebrating its 40th Anniversary in 2015, Cruise Lines International Association (CLIA) is the unified voice and leading authority of the global cruise community. As the largest cruise industry trade association with 15 offices globally, CLIA has representation in North and South America, Europe, Asia and Australasia. CLIA’s mission is to support policies and practices that foster a safe, secure, healthy and sustainable cruise ship environment for the more than 23 million passengers who cruise annually, as well as promote the cruise vacation experience. Members are committed to the sustained success of the cruise industry and are comprised of the world’s most prestigious ocean, river and specialty cruise lines; a highly trained and certified travel agent community; and other cruise industry partners, including ports, destinations, ship developers, suppliers, business services and travel operators. For more information, visit www.cruising.org or www.cruiseforward.org or follow Cruise Lines International Association on Facebook and Twitter pages.