Cruise Lines International Association (CLIA) is the world's largest cruise industry association with representation in North and South America, Europe, Asia and Australasia. CLIA represents the interests of cruise lines and travel agents before regulatory and legislative policy makers. CLIA is also engaged in travel agent training, research and marketing communications to promote the value and desirability of cruise holiday vacations with thousands of travel agency and travel agent members.
Globally, CLIA North America is comprised of 63 cruise lines and 13,500 travel agencies representing more than 50,000 individual travel agents. In addition, more than 120 of the most innovative suppliers of goods and services to the cruise industry make up CLIA’s Executive Partner Program.
CLIA’s primary roles are to:
- Promote the cruise product to both travel agents and consumers.
- Provide cruise selling agents and agencies the highest level of professional sales training and marketing support and promote the value of a CLIA member travel agency to the traveling public.
- Raise awareness about the cruise experience through its travel agent training, public relations and promotions.
- Advocate the industry’s legal, legislative and technical positions to key domestic and international regulatory organizations, policy makers and other industry partners to foster continued growth of a safe and secure cruise industry.
- Monitor and participate actively in the development of domestic and international maritime policies and regulations.
- Actively protect the marine environment with minimal impact on the ocean, marine life and destinations.